How to manage modern advertising deals more effectively

Realize the competitive advantages of a purpose-built advertising sales platform with PwC and Salesforce Media Cloud

We have been witnessing the evolution of the advertising industry for decades. Digital advertising is eclipsing traditional forms. Across all ad types and mediums, the industry’s ability to effectively target audiences with relevant content is becoming increasingly more sophisticated. Modern advertising can be customized, contextually adaptive, geolocation specific, and connected across platforms and devices. These modern capabilities offer both challenges and opportunities for publishers and advertising solutions providers.

Leading publishers and solutions providers are rethinking how they generate opportunities, manage the deal cycle, orchestrate and fulfill campaign and solution delivery, and continually refine and calibrate sales strategies and operations. From opportunity ideation through campaign execution, measurement and upsell planning, the companies that can most effectively harness data while achieving operational efficiency are poised to win market share. Advertising Sales Management from Media Cloud offers a platform for success, and its adoption through partnering with PwC can accelerate the time to dramatic measurable change.

This paper details how implementing Salesforce Media Cloud's Advertising Sales Management application, guided by PwC’s deep sector insight and expertise, can enable your forward-looking sales model.

Whether you already have Salesforce fully implemented, or at the beginning stages, PwC can help you design a future-ready CRM-based advertising solution. As a leader in the media and entertainment industry and global strategic partner for Salesforce Media Cloud, our experience, toolkits and accelerators can help you rapidly configure and adopt Advertising Sales Management for Media Cloud.

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Ted Capaldi

Ted Capaldi

Principal, Media and Entertainment, PwC US

Chris Thompson

Chris Thompson

Principal, Salesforce Practice, PwC US

Keith Jimenez

Keith Jimenez

Director, Management Consulting, PwC US