Marketing Excellence for Health Industries

Data and automation transform healthcare marketing

How can healthcare companies meet rising patient and member expectations, reimagine the care experience and create a connected journey for each individual? Advances in technology, regulation, customer servicing and non-traditional care are all creating a push toward marketing innovation. The industry is undergoing a massive transformation.

Healthcare companies are looking to revamp existing marketing strategies and create a more personalized experience for the member and patient. There’s an increasing desire to obtain a holistic view of each individual, in order to execute engagement touchpoints at the right moment and on the preferred channel to influence action. Healthcare companies aiming to better serve members and patients look to leverage insights and embrace automation capabilities to streamline and deliver optimized marketing experiences.

PwC’s Marketing Excellence solution for Payors and Providers, powered by Salesforce, is designed to meet the increasing expectations from customers and empower health companies to engage with patients, caregivers and plan members. The solution provides personalized, analytics-informed and automated marketing interventions that improve care outcomes and drive marketing efficiency while maximizing potential for increased revenue.

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Streamlined front office capabilities

Marketing Excellence for Health Industries is a reusable marketing accelerator that offers pre-configured and automated campaign journey templates across sales, retention and clinical quality. The solution is integrated with PwC’s proprietary data sets and algorithms, Behavior Predictor and Body Logical, and supplemented with client-provided member or patient data. Marketing Excellence thus offers increased member and patient engagement through actionable insights to improve marketing return on investment. Payors and providers are enabled to better understand target populations and inform marketing journeys with enhanced segmentation and personalized outreach insights for care gap, service gap, retention and sales populations.

Solution pillars

  • Automated journeys: Automate campaign execution through the use of Marketing Cloud Journey Builder Module. Coordinate touch points across multiple channels and deliver personalized content to targeted members and patients at the right moment.
  • Campaign management: Facilitate campaign management within Health Cloud to track overall campaign progress and manage personal touchpoints with a member or patient. Agents can view and manage cases and opportunities related to a campaign and its respective members or patients in order to effectively execute on an outreach.
  • Platform integration: Integrated Marketing Cloud and Health Cloud platforms allow for campaign execution to run smoothly across products and provide greater data accessibility to automate and streamline campaign execution workflow.
  • Segmentation analytics: Understand your target population’s marketing and health behaviors with enhanced micro-segmentation and personalised outreach insight for care gap, service gap, retention and sales populations.
  • Analytics-informed journeys: Automate segmentation insights to Marketing Cloud journeys through an integrated analytics capability that streamlines marketing outreach execution and effectiveness.

Technical capabilities

  • Built on Salesforce Health and Marketing Clouds
  • Menu of pre-configured campaign journey templates
  • HIPAA-compliant data model
  • Proprietary data sets and algorithms, Behavior Predictor and Body Logical
  • Email, SMS and phone outbound channels

Solution benefits

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