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Gone are the days when loyalty programs are just about points and benefits. Now it's more important than ever to drive customer demand and loyalty through personalized, differentiated and seamless experiences.
PwC and Salesforce are teaming up to bring you a tech-enabled service built to help transform your traditional loyalty program into a new customer loyalty experience that helps drive sustained growth and customer loyalty.
Whether B2B or B2C, the fundamental purpose of loyalty programs remain the same: drive sustained brand loyalty and advocacy, improved customer experiences and business value. Brands with differentiated experiences and unparalleled service are seeing improved results:
An effective loyalty program helps deliver benefits in months, not years*:
By moving from a traditional loyalty approach to an experiential loyalty strategy, you can understand the true attitudes and behaviors of your customers in order to establish deeper & more meaningful connections that are rooted in their wants, needs, and values - as opposed to purely transactions and commercial exchanges.
* Numbers based on PwC experience.
PwC's Loyalty Center of Exellence collaborates with clients across industry to help solve their most complex loyalty challenges. Our multi-faceted approach can help you transform your loyalty program with our extensive knowledge in the following areas:
In order to deliver meaningful results, we bring various perspectives to the table as we approach the intersection of customer experience and brand loyalty. The technology behind Salesforce’s Loyalty Management solution and PwC’s Loyalty Center of Excellence makes it a great combination to achieve the desired goals. With deep industry knowledge, local market knowledge, loyalty transformation experience and creative imagination, our key ingredient is the combination of our diverse skill sets all working together to help transform customer experiences through loyalty.
Check out one of our recent success stories delivering this approach with the popular food chain, Chipotle.
Here’s how our BXT approach combines business, experiences and technology to reach customers in new ways and help drive loyalty:
Business - How you build your value - industry and functional expertise inform the most relevant ideas. and develop priorities that set your business apart.
Experience - What people remember - human-centric thinking engages people and breathes life into everything.
Technology - How you make it real - connected technology becomes a platform for the things you make to bring to life a unique loyalty program.
With the implementation of a new loyalty program, Chipotle had a 99% increase in digital sales, and 1M enrollments in Chipotle rewards within the first week!