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Unlock your next move
PwC and Salesforce
As a Pioneer Sponsor and the official Executive Summit Sponsor of Dreamforce 2026, PwC welcomed attendees to San Francisco from September 15-17. Throughout the event, participants connected with PwC professionals, Salesforce innovators, and industry peers through executive networking opportunities, thought leadership sessions, and immersive experiences designed to foster meaningful conversations, inspire innovation, and strengthen business relationships.
PwC Named Salesforce Partner of the Year for Headless 360
"Partners are at the heart of everything we do at Salesforce. The pace of innovation has never been faster, and global enterprises are turning our ecosystem to turn technology into real measurable success, seeking transformation that no single company can drive alone. And the impact is real. From deploying Agentforce to reimagining workflows in Slack to unlocking trusted data with Data 360, partners are at the forefront of redefining how companies operate." — Nick Johnston, EVP, Global Partnerships, Salesforce.
Turn your customer data into intelligent action with Agentforce
Dreamforce gave us a lot to think about, but a few shifts stood out:
From applications to intent: AI is changing how we interact with enterprise technology, bringing data, context and action together around what people are trying to accomplish.
From AI activity to AI economics: The conversation is shifting from what AI can do to the measurable business outcomes it can deliver.
From automation to reinvention: The opportunity isn't simply to automate existing work, but to rethink how people and agents work together across the enterprise.
Preet Takkar, PwC’s Global and US Salesforce Alliance Leader, shares more on these shifts and what they could mean for the future of the front office.
Leadership Spotlight:
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Rethinking Customer Service in the Age of AI
2:28
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How AI Is Transforming Customer Engagement
3:36
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Featured Leader Interviews
Watch our Founder Brew conversations with PwC leaders as they discuss AI, customer experience, growth, and what's next for businesses navigating transformation.
PwC Lounge Sessions
Truly Intelligent or Merely Optimized? The Future of Agentic Service
Speakers: Matt Gretczko, Preet Takkar (PwC), Tracy Matis (Pepsi), Pegah Valeh (Meta), John Robb (Salesforce).
AI-Led Managed Services: From Rates & SLAs to Outcomes
Speakers: JP Regit, Ed Basanese (PwC), Kaustubh Dhirde (Abbott Laboratories), Connor Woodward (Select Health).
From AI Hype to Business Value
Speakers: Ally Millar, Katie Kim (PwC), Prakash Kota (UKG), Chris Craig (S&P Global), Sam Chung (Salesforce).
PwC at Dreamforce 2026
Sessions, Insights and Experiences
At Dreamforce 2026, PwC and our clients explored how to turn AI ambition into real business impact. These sessions highlighted practical strategies, lessons learned and measurable outcomes, from scaling agent-assisted selling to modernizing customer service and empowering the workforce.
Dreamforce Sessions
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