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Shaping the future together for the Agentic Enterprise
PwC and Salesforce
Dreamforce 2025 | October 14-16 | San Francisco, CA As a Pioneer Sponsor and the official Executive Summit sponsor at Dreamforce 2025, PwC introduced the possibilities of the agentic enterprise through powerful storytelling, peer-to-peer exchanges and candid conversations about AI impact and ROI for thousands of attendees.
Reimagining what’s possible with Agentforce
Over three days at Dreamforce 2025, PwC and Salesforce showed how organizations can move beyond experimentation to deploy outcome‑focused, brand‑aligned AI agents that scale responsibly, securely, and with measurable impact. By demonstrating real-world use cases and results across sectors, we’re helping organizations unlock value at each stage of their AI journey by integrating strategy, technology and execution.
One of the biggest takeaways was the enormous opportunity agentic AI brings to the contact center. Read the newsroom announcement to learn about a new AI-first model designed to drive cost savings, efficiency, and customer experience gains at scale as companies look to redefine engagement at scale.
Dreamforce campground sessions
At Dreamforce, PwC and our clients shared how real transformation happens — from activating trusted AI to accelerating measurable business outcomes. Now, you can experience those stories on demand. Explore how leading organizations are embracing human-AI collaboration, industry innovation, and brand-aligned strategies to reshape what's possible.
PwC is proud to be recognized alongside Trimble with a 2025 partner innovation award in the Technology category, celebrating our joint work to deliver customer-first, data-driven personalization with Salesforce.
Engage. Exchange. Elevate.
Inside the PwC Lounge, attendees connected in intimate, peer-to-peer sessions that went beyond the mainstage to explore agentic AI and sector-specific strategies through practical, outcome-focused dialogue.
Check out a recap from “Game-changing contact centers: where AI meets business impact.” This roundtable featured a panel of experts and a room full of organizational leaders as they discussed practical ways to cut through distractions and unlock growth, ROI and value for service organizations.
Scaling AI with confidence: Real stories, real outcomes
- Wyndham Hotels and Resorts
- Rush University System for Health
- Patient experience, reimagined
Wyndham Hotels and Resorts
Transforming global operations with AI agents
At Dreamforce 2024, we shared the stage with Wyndham Hotels & Resorts to showcase how AI agents are enhancing customer engagement and operational efficiency. Discover how their transformation strategy drove double-digit reductions in handling times while boosting loyalty and satisfaction.
Rush University System for Health
Redefining care: A new standard for patient experience
Discover in this 2-minute video how Rush University System for Health, in collaboration with PwC and Salesforce, is delivering future-forward, AI-driven patient experiences.
Patient experience, reimagined
Delivering personalized, continuous healthcare at scale with enterprise AI integration
PwC worked with a national nonprofit health system to modernize patient engagement, starting with its largest contact centers. Together, the teams built a scalable Salesforce Health Cloud platform infused with AI, electronic health records (EHR), and telephony integration — setting the stage for systemwide adoption across 50+ sites.
Conversational AI now handles routine interactions, freeing up care teams for higher-value touchpoints and delivering faster, more personalized experiences for patients.
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