Salesforce Revenue Cloud

Bracing for recession, CEOs are looking to the finance organization to build resilience into the business

As the world faces the most challenging collision of macroeconomic risks in decades — looming recession, elevated inflation, rising interest rates, geopolitical uncertainty — CEOs are looking to CFOs to provide valuable insights around building revenue resilience into the business.

Amid all these factors, CFOs are readying their companies to address the toll of slowing global demand on their bottom line. Finance leaders continue to prioritize building predictive models and strengthening scenario analysis capabilities to gauge the impact of the volatile business environment on performance.

Rather than hunkering down to weather the economic storm, they’re taking action around margin improvement, new sales initiatives and digital transformation. In short, CFOs are working to fortify the business by building revenue resilience.

Most of the data that finance needs for revenue reporting and accounts receivable management starts in the sales process. With its controls and governance around every selling motion, Salesforce creates data that’s so high-quality, it’s ready to be recognized as revenue — without manual intervention — by the time it hits your ERP.

So you’re not using a new system. You’re using new data. And Salesforce data is different. Here’s why: It’s complete. You’re often missing data like acceptance criteria, or terms that are defined and recorded in the physical contract. We capture it automatically. It’s structured. No more freeform text fields. We guide sales reps to capture information that’s structured, pre-defined, and consistent, so your revenue systems can read it. It’s accurate. Because we replace manual entry and re-entry with automation, we reduce human error, and we eliminate discrepancies.

Revenue resiliency

Get more efficient, protect your base, and prepare yourself to be able to bounce back when or if the market takes a turn.

It’s beyond just surviving. You should aim to both survive and grow; which often means readying the organization with data-driven decision capabilities to help fight erosion and position for growth opportunities ahead. With PwC and Salesforce Revenue Cloud, you can automate the entire product to cash lifecycle and unify your data and processes on one platform.

PwC has helped companies across industries leverage the power of Salesforce Revenue Cloud to redefine the future of their Product-to-Cash processes and redefine the omni-channel experience they deliver to customers.

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Aparna Venkataraman

Principal, Salesforce Consulting, PwC US

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Alison Millar

Salesforce Consulting, XaaS Leader, PwC US

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Pat Malone

Partner, Capital Markets and Accounting Advisory Services, PwC US

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Romit Dey

Business Models Reinvention and XaaS Transformation Leader, PwC US

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