Command your marketing with agentic AI

Know which campaigns need action—instantly

Each campaign is ranked using a dynamic health score based on key performance drivers like engagement, reach and response.

Instead of digging through reports, marketers can immediately identify which campaigns are performing, which need monitoring and where to intervene. Each score is transparent—breaking down exactly what’s driving performance—so teams can confidently explain and act on insights, not just observe them.

Turn insights into next-best actions

AI agents continuously analyze customer data, campaign history and performance signals to recommend what to do next.

Each recommendation includes a draft campaign brief—complete with target audience, messaging angle, channel mix and a relevance score. Marketers can review, refine and activate ideas quickly, with visibility into the data signals behind each recommendation. No black box—just explainable, actionable guidance.

Forecast campaign performance before you spend

Planning marketing ROI no longer requires days of analysis. The console can transform it into a guided, four-step experience—helping marketers define objectives, select KPIs, choose audiences and instantly generate projections.

Unlike generic models, forecasts are grounded in historical campaigns within the organization—matching by campaign type and audience. The result: recommended budgets, channel mix and expected outcomes based on real performance data, with transparency into methodology and assumptions.

Move from strategy to activation faster

From campaign planning to journey orchestration, AI agents support execution across the overall marketing lifecycle.

Teams can generate briefs, build segmentation strategies, create content and optimize campaigns in real time—all within Salesforce. The marketer stays in control, while AI accelerates the work, helping organizations operate at the speed of customer behavior.

Bring agent insights into team workflows

The agentic marketing console extends beyond dashboards and planning tools by integrating directly with Slack—bringing insights, recommendations and actions into the flow of work.

Marketers and cross-functional teams can receive real-time updates on campaign performance, review AI-generated recommendations and collaborate on next steps without leaving their daily workspace. Campaign briefs, ROI plans and insights can be shared instantly, enabling faster alignment across marketing, sales and leadership.

This integration helps close the gap between insight and execution. Instead of insights sitting in dashboards, they are surfaced where teams already communicate—making it easier to act quickly, assess decisions and keep campaigns moving forward.

By embedding AI-driven marketing intelligence into Slack, organizations can accelerate decision-making, improve collaboration and ensure that each recommendation leads to action.