The post-pandemic workforce: How to keep your business moving and emerge stronger

As vaccines roll out across the globe, businesses are eager to move forward in a post-pandemic world. But so much has changed that many can’t simply return to business as usual. In short: Leaders need to reimagine work and the workforce

More than half (56%) of CFOs say their companies are making remote work permanent where possible; others miss the in-person benefits of collaboration and creativity and are eager to get everyone back to the office.

PwC's COVID-19 CFO Pulse

Making smart moves in four key areas can help position your organization to rebuild revenue and emerge stronger: your strategy, your people, your customers and your workplaces.

Your strategy

Your people

Your customers

Your workplaces


Right now

Experience and data from the early months of the pandemic can guide your decisions now, revealing how your customers’ habits have changed, as well as what’s selling and what isn’t. And employee sentiment data can spotlight where you should focus your efforts to help your workforce.

As COVID-19 fatigue sets in and local and state restrictions resurface, how do you keep your operations running?

Your strategy 

Your people 

Your customers

  • Pare down offerings that aren’t meeting revenue goals—and don’t wait.

Your workplaces

Mid-term: Six to twelve months

By early summer, vaccinations are expected to be more widely available, which will likely boost consumer confidence.

More than three-quarters (79%) of chief human resources officers (CHROs) surveyed expect to change resource allocations for workforce investments for 2021, and nearly the same number expect to offer reskilling and upskilling to the workforce later this year.

Source: PwC US Pulse Survey

As you prepare for the second half of 2021, ask: What’s the company’s plan for our physical footprint, upskilling our people and ramping up business as demand increases?

Your strategy

Your people

Your customers

  • Invest in end-to-end process improvement and digitization.

Your workplaces

  • Determine whether you have the right spaces for the right tasks, and if they’re set up safely.

Longer term: One year and beyond

Many of the moves you’ve made since the start of the pandemic may have been considered temporary actions, but data insights can help you identify where it makes sense for them to become permanent; for example, reduced worksite capacities streamlined product offerings or more modes of delivery for customers. These changes may reduce costs and free up resources that could help accelerate your recovery or fuel growth.

As conditions improve, ask: How can you set up your business to emerge stronger and meet the needs of customers and employees?

Your strategy

  • Examine previously high-touch operations for a return-to-normal status.

Your people

Your customers

  • Evaluate market changes and rebalance your products and services accordingly.

Your workplaces

  • Decide what level of remote work you want and adjust your longer-term workspace plans accordingly.

Contact us

Bhushan Sethi

Bhushan Sethi

People & Organization Joint Global Leader, PwC US

Julia Lamm

Julia Lamm

Principal, Global Workforce Strategy Leader, PwC US

Dr. Deniz  Caglar

Dr. Deniz Caglar

Principal, Organization and Workforce Strategy, Strategy&, PwC US

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