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Your post-pandemic workforce won’t look like your past—or your present

What to do now and in the future to keep your business moving

As the economy slowly reopens, businesses are eager to move forward. But so much has changed in the past year-and-a-half that businesses can’t just return to the way things once were. Whether the goal is to restore revenues, ramp up employee productivity or grow the business in 2021, leaders in many sectors need to reimagine work and the workforce.

4 ways to energize a post-pandemic workforce

Physical safety remains #1

Mental health on the mind

Time matters most—even above pay

See me, hear me

Making smart moves in four key areas can help position your organization to rebuild revenue and emerge stronger:

Your strategy

Your people

Your customers

Your workplaces


Right now: Now through the end of 2021

As offices reopen, evaluate what workforce mix makes the most sense for your company: on-site, remote, or hybrid, and develop policies to clarify expectations. Engage employees by asking for their input and be prepared to adjust policies as needed.

How can you meet the changed needs of customers and employees in a new environment in the short-term?

Your strategy 

  • Reassess and correct for security, IT and cyber infrastructure risks.

Your people 

Your customers

  • Model for new demand scenarios as customers shift back to buying essential products.

Your workplaces

Medium term: Early 2022

As consumer confidence increases and people return to in-person experiences, expect increased demand for services and experiences, fueling opportunities for new business models. Combine people and the right technologies to help drive business outcomes. At the same time, look at where you can optimize costs and consider how you can balance workforce investments with automation as you redesign work. 

As you look ahead, ask: What’s the company’s plan for upskilling our people and ramping up business as demand increases?

Your strategy

  • Accelerate the integration of legacy and new business models.

Your people

Your customers

  • Invest in end-to-end process improvement and digitization.

Your workplaces

Longer term: Summer 2022 and beyond

Consider, too, the makeup of your workforce and workplace as you look ahead. Over the next year, more than half of executives are planning to consolidate premier office space, expand into the suburbs or create satellite offices. As you enter the phase of long-term decision-making, be sure to lean into your company’s culture and values.

As you enter a post-pandemic world, ask: How can we prepare our organization for future disruptions?

Your strategy

  • Fill your capability gaps with opportunistic M&A to boost competitiveness.

Your people

  • Use the trust you’ve earned to help your people adapt quickly and confidently to anticipated changes.

Your customers

  • Evaluate market changes and rebalance your products and services accordingly.

Your workplaces

  • Give up long-term leases and invest in tools for permanent hybrid or remote work.

Contact us

Bhushan Sethi

Bhushan Sethi

People & Organization Joint Global Leader, PwC US

Julia Lamm

Julia Lamm

Principal, Global Workforce Strategy Leader, PwC US

Dr. Deniz  Caglar

Dr. Deniz Caglar

Principal, Strategy&, PwC US

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Reimagine work for your business in 2021 and beyond

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