Your post-pandemic business: How to keep your business moving and emerge stronger

As COVID-19 vaccines roll out across the globe, businesses are eager to move forward in a post-pandemic world. But so much has changed in the past year that businesses can’t just return to the way things once were. In short: Leaders need to reimagine work and the workforce.

76% of CEOs believe global economic growth will improve in 2021.

Source: PwC 24th Annual Global CEO Survey

Making smart moves in four key areas can help position your organization to rebuild revenue and emerge stronger: your strategy, your people, your customers and your workplaces.

Your strategy

Your people

Your customers

Your workplaces


Right now: Now through July

As offices reopen, evaluate what workforce mix makes the most sense for your company: on-site, remote, or hybrid, and develop policies to clarify expectations. Engage employees by asking for their input and be prepared to adjust policies as needed.

How can you meet the changed needs of customers and employees in a new environment in the short-term?

Your strategy 

  • Reassess and correct for security, IT and cyber infrastructure risks.

Your people 

Your customers

  • Model for new demand scenarios as customers shift back to buying essential products.

Your workplaces

Mid-term: August through December

As “regular” life resumes, it’s crucial to understand what has changed permanently. Data insights can help you identify where it makes sense for pandemic adjustments to become permanent: reduced worksite capacities, streamlined product offerings or more modes of delivery for customers. These changes may reduce costs and free up resources that could help accelerate your recovery or fuel growth.

More than three-quarters (79%) of chief human resources officers (CHROs) surveyed expect to change resource allocations for workforce investments for 2021, and nearly the same number expect to offer reskilling and upskilling to the workforce later this year.

Source: PwC US Pulse Survey

As you look ahead to the second half of 2021, ask: What’s the company’s plan for our physical footprint, upskilling our people and ramping up business as demand increases?

Your strategy

  • Accelerate the integration of legacy and new business models.

Your people

Your customers

  • Invest in end-to-end process improvement and digitization.

Your workplaces

Longer term: Looking ahead to 2022 and beyond

Consider, too, the makeup of your workforce and workplace as you look ahead. Over the next year, more than half of executives are planning to consolidate premier office space, expand into the suburbs or create satellite offices. As you enter the phase of long-term decision-making, be sure to lean into your company’s culture and values.

As you enter a post-pandemic world, ask: how can we prepare our organization for future disruptions?

Your strategy

  • Fill your capability gaps with opportunistic M&A to boost competitiveness.

Your people

  • Use the trust you’ve earned to help your people adapt quickly and confidently to anticipated changes.

Your customers

  • Evaluate market changes and rebalance your products and services accordingly.

Your workplaces

  • Give up long-term leases and invest in tools for permanent hybrid or remote work.

Contact us

Bhushan Sethi

Bhushan Sethi

People & Organization Joint Global Leader, PwC US

Julia Lamm

Julia Lamm

Principal, Global Workforce Strategy Leader, PwC US

Dr. Deniz  Caglar

Dr. Deniz Caglar

Principal, Organization and Workforce Strategy, Strategy&, PwC US

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Reimagine work for your business in 2021 and beyond

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