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MoneyTree™ FAQs

Q: I can only view aggregate level information. What happened to company level data and the login feature?

A: The website no longer has a login function and users are no longer able to drill down to the company level.  Due to changes to terms and conditions for use of data, the MoneyTree Report website will only provide aggregate level data.  No users, including VCs, will have access to company level information on the website.  For company level information, please contact our data provider, CB Insights, at

Q: How does the MoneyTree reporting define regions and metro areas?

A. As of Q2 2019, MoneyTree reporting reflects the Core-based statistical area (CBSA) and Combined statistical area (CSA) classifications as established by the Office of Management and Budget (OMB). According to the OMB:

  • CBSA is a U.S. geographic area that "consists of one or more counties (or equivalents) anchored by an urban center of at least 10,000 people plus adjacent counties that are socioeconomically tied to the urban center by commuting"
  • CSA is a classification the represents a combination (more than one) adjacent statistical areas in the United States and Puerto Rico that can demonstrate economic or social linkage

Q: How does the MoneyTree reporting distinguish between "Seed" and "Series A"?

A: Seed and Series A are not defined via standardized terms. There are a number of variables such as age of organization and number of previous rounds of funding. The MoneyTree reporting considers these variables while also adopting this broad criteria: 

  • Seed is initial capital used to start a business. Also used when Incubator/Accelerator (Inc/Acc) receives an equity stake in a startup.
  • Series A is the first significant round of funding; necessary to scale product. Usually follows a Seed or Seed VC round. 

Q: What are the various sector classifications used in the MoneyTree Report?

A: The 20 industries used in the MoneyTree Report are as follows and as defined on this page:


Automotive & Transportation

Business Products & Services

Computer Hardware & Services

Consumer Products & Services


Energy & Utilities

Environmental Services & Equipment


Food & Beverages





Media (Traditional)

Metals & Mining

Mobile & Telecommunications

Retail (non-internet/mobile)

Risk & Security

Software (non-internet/mobile)

Descriptions of each sector can be found in the Definitions section of this website.

Q: How can I view the data by metropolitan statistical area (MSA) or city?

A: This information is outside the scope of the MoneyTree Report website. The aggregate data can be viewed by region or state. Descriptions of each region can be found in the Definitions section of this website.

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Tom Ciccolella

US Assurance, Partner, PwC US

Christian Jester

Emerging Companies Leader, PwC US

Leo Bley

Assurance Director, PwC US

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