{{item.videoDuration}}
{{item.title}}
{{item.videoDuration}}
Trust and Safety (T&S) is a foundational pillar of responsible business. At its core, T&S is about creating digital spaces where users feel secure and respected — an increasingly urgent priority for online platforms as regulatory pressure mounts and digital ecosystems grow more complex. Even longstanding companies, including those in financial services and retail, are navigating the complexities of trust and safety as they meet their customers where they are across digital platforms and emerging technologies.
In this inaugural PwC 2025 Trust and Safety Outlook, we explore the forces reshaping how organizations approach online safety and integrity. Drawing on insights from PwC’s 2025 Trust and Safety Survey and real-world experience working with clients, this report identifies five key trends that demand executive attention. These trends span the operational and policy impacts of digital safety regulations (such as the EU’s Digital Services Act), the case for measuring return on investment (ROI) on trust and safety investments, growing AI-related risks, and how to manage cost pressures without reducing impact.
To help unify these diverse challenges, we introduce a T&S life cycle: a practical framework that maps how strategy, operations and governance intersect across an evolving digital trust landscape. This life cycle grounds our analysis and offers a consistent structure for organizations assessing where to invest, scale or transform.
As digital trust becomes a determinant of both resilience and growth, T&S leaders have an opportunity to rethink their roles — not only as risk managers but also as architects of user confidence, business continuity and long-term value. The findings in this report highlight where momentum is building, where gaps remain and how organizations can align their T&S strategies to meet rising stakeholder expectations.
We invite you to explore what’s next — and what’s possible — for Trust and Safety in 2025 and beyond.
Trust and Safety Outlook 2025
{{filterContent.facetedTitle}}
{{contentList.loadingText}}
{{contentList.loadingText}}
Follow us
