Trust and Safety Outlook 2026

Reinventing Trust and Safety operations with agentic AI

  • Report
  • July 17, 2026

Key takeaways:

  • T&S operations are under pressure from growing content volume, policy complexity, and rising user expectations. 
  • Evaluator agents can support scaled policy-based decisions across content, product, and enterprise workflows. 
  • Agentic AI can improve speed, consistency, transparency, and scalability when deployed with the right controls. 
  • Leaders should prioritize objective, high-volume workflows before moving into more subjective use cases.

T&S operations are under increasing pressure as the scale and complexity of online content outpace traditional moderation models. Growing volumes, coupled with more complex content and policies, are driving up costs while placing greater demands on human reviewers. Together, these factors are putting the quality of enforcement operations at risk. Traditional workforce models and training approaches require weeks to onboard or retrain resources for policy changes and lack the agility needed to keep pace with shifting volumes, priorities, and business needs.

At the same time, users expect platforms to improve across multiple dimensions of content moderation. Responses to PwC’s Trust and Safety Outlook 2026 research did not show a single investment priority, suggesting that platforms are expected to simultaneously improve safety, speed, accuracy, and transparency.  

Against this backdrop, a new operating model powered by agentic AI is emerging. Driven by evaluator agents capable of independently reviewing assets at scale, these systems can do more than assist—they can autonomously execute workflows that have traditionally relied on human reviewers. This shift fundamentally transforms how T&S organizations operate, enabling functions to address mounting pressures across cost, quality, and agility while delivering faster, more scalable, and more transparent outcomes.

Evaluator agents: LLM-as-judge systems enabling scaled decision-making

An evaluator agent, also known as an LLM-as-judge, reviews assets against defined policies or guidelines. Instead of generating content, an AI agent evaluates, classifies, and scores assets against standardized criteria.

The assets reviewed by the evaluator agent can span multiple modalities, including text, images, audio, and video. This allows for a wide range of artifacts such as social media posts, marketplace transactions, customer interactions, sales leads, invoices, contracts, or other workflow inputs.

For example, an evaluator agent may:

  • Determine whether an asset complies with a specific policy
  • Analyze and score the quality of an asset
  • Compare two or more assets against certain criteria
  • Classify an asset’s risk, violation severity, and alignment with specific criteria
  • Determine its own confidence in its assessment and decide whether the case should be escalated to a human reviewer

As a result, evaluator agents can serve as a scalable decision layer across a broad set of enterprise workflows that rely on policy-based evaluation and judgment.  

Representative evaluator agent use cases by function

Function Example use case  
Front office Customer onboarding
  • Verify whether onboarding submissions meet eligibility requirements
  • Assess the quality of customer interactions 
Support ticket handling
  • Classify and route tickets based on urgency or topic

Sales-led intake and routing
  • Score and route leads based on qualification criteria 

Quote review and approval
  • Review quotes against pricing, discounting, and approval policies

 

 

Middle office

Content compliance 

 

 

  • Identify policy violations in user- or AI-generated content

Behavior compliance
  • Assess whether activities comply with policy requirements

 

 

Back office 

Finance invoice processing
  • Reconcile and verify invoices against purchase orders, or approval rules

Finance expense auditing
  • Analyze expense reports against policy guidelines 

HR employee onboarding and offboarding
  • Verify completion of certain tasks

In T&S organizations, evaluator agents support content moderation, prelaunch product policy testing and evaluation, and post-launch monitoring and enforcement workflows. By evaluating assets against detailed and nuanced policy and safety frameworks, these agents help platforms and enterprises enforce platform rules, improve product safety, and maintain compliance with regulatory requirements.

Reinventing the T&S operating model

In traditional T&S workflows, human reviewers evaluate cases against platform policies. Reviewers examine content and relevant context, interpret applicable policies, and determine whether a violation has occurred. In content moderation and post-launch enforcement workflows, this evaluation is paired with a decision on the appropriate enforcement action, such as removing content, restricting visibility, escalating the case, or taking no action.

Although AI-led workflows follow many of the same decision-making steps, they introduce new capabilities that change how reviews are performed and scaled. Evaluator agents follow a seven-step process:  

With these new capabilities, combined with the agility, speed, and scale of agentic systems, evaluator agents can transform T&S operations across six dimensions:

Dimension Current state Future state  Expected Impact 
Cost Linear cost model where costs increase in proportion to case volume and headcount Flat cost curve where marginal cost per case approaches zero after deployment Reduced operating costs 
Quality Decisions vary by reviewer experience, training, interpretation, and fatigue, creating inconsistency and quality drift over time Decisions applied consistently against the same policy framework and continuously improve through expert and self-feedback More accurate and consistent outcomes 
Agility Policy changes require weeks or months of workforce retraining, calibration exercises, and rollout New policies and guidance deployed same day through lightweight updates Rapid response to emerging risks and regulatory changes 
Speed Reviews processed sequentially by human queues, creating backlogs during volume spikes Assets evaluated simultaneously, enabling near real-time decision-making  Orders-of-magnitude faster review cycles 
Transparency Decision rationale is often limited and inconsistently documented, making audits and root-cause analysis difficult Every decision is fully supported with rationale, policy references, confidence scores, and audit trails Improved explainability, governance, and compliance 
Scalability Growth requires proportional increases in vendor capacity, creating bottlenecks Capacity scales elastically without increases in labor, supporting sudden surges in volume Near unlimited scale with operational flexibility 

How T&S teams can prioritize and plan agentic investments

As T&S teams evolve toward AI-led operating models, leaders should prioritize agentic investments based on two factors: decision subjectivity and operational scale.

High-volume workflows with well-defined rules and policies represent the greatest opportunity today. These workflows consume a significant share of T&S operating cost and headcount, while their objectivity makes them suited for reliable automation, meaning evaluator agents can deliver meaningful operational improvements.

Beyond these foundational use cases, organizations can expand agentic capabilities across a broader portfolio of lower volume workflows. While individually smaller in impact, these workflows are often numerous and structurally similar. In aggregate, they can generate substantial value, especially as tooling matures and marginal deployment costs decline.

More subjective workflows, where decisions rely heavily on context, judgment, and evolving social or cultural norms, may require a different approach. In these areas, AI can augment human decision-making, but autonomous execution may be premature.

By prioritizing investments based on both decision subjectivity and operational scale, T&S leaders can focus resources on the areas most likely to accelerate transformation and establish the foundation for broader AI adoption.  

The path forward—demonstrate ROI and mobilize for scale

While the long-term value of evaluator agents is significant, most organizations are still in the early stages of adoption. Rather than pursuing broad transformation efforts from the start, T&S leaders can focus on demonstrating value in targeted workflows, building organizational confidence, and creating the foundation for scaled deployment.

A phased approach can help balance trial with operational rigor:

Phase 1—identify

  • Select 1–3 candidate workflows to demonstrate feasibility and value
  • Define pilot success metrics (e.g. precision and recall within certain bounds, such as policy areas or violation types)
  • Identify 3–5 cross-functional stakeholders to guide pilot execution and impact assessment

Phase 2—pilot

  • Demonstrate value through rapid shadow deployments (e.g. test over 1,000 cases alongside human reviewers)
  • Measure performance against pilot success metrics
  • Calibrate confidence thresholds for auto-approval vs. human escalation
  • Capture expert human feedback to support continuous improvement

Phase 3—mobilize

  • Measure operational impact (e.g. cost reduction, speed to decision)
  • Assess the broader workflow portfolio and prioritize future deployment opportunities
  • Develop a wave-based deployment roadmap for scaled rollout

For T&S operations, the pressure persists—volumes are rising, policies are growing more complex, and user expectations continue to climb. Organizations that move early and begin building agentic capabilities now can be better positioned to improve cost, quality, and agility over time. The foundation built today can determine how effectively teams can scale tomorrow. The shift is already underway—the question is when to make a move.  

Trust and Safety Outlook 2026

FAQs

Evaluator agents, sometimes called LLM-as-judge systems, review assets against defined policies or guidelines. They can evaluate, classify, score, and route cases based on confidence and risk.

Leaders should start with high-volume workflows governed by well-defined rules, then test performance through pilots, calibrate confidence thresholds, and build toward scaled deployment.

Contact us

Daniel Hays

Principal, Consulting Solutions, PwC US

Kim David Greenwood

Principal, PwC US

Rahul Kapoor

Principal (Partner), PwC US

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