TMT insights

Financial reporting and accounting quarterly﹘Q3 2025

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  • October 08, 2025

A PwC report on emerging trends affecting technology, media and telecommunications companies.

In this edition

  • Technology, media and telecommunications (TMT) companies are shifting to regionally attuned models to manage geopolitical risk and unlock localized growth.

  • AI execution gaps persist, with 70% of leaders fearing market share loss — yet only 23% have a data-backed view of the impact.

  • Deal momentum is building, with buyers using AI to sharpen diligence and accelerate integration strategies.

  • FASB modernizes software cost guidance, aligning capitalization triggers with agile development.

  • New CECL update offers a shortcut, simplifying credit loss estimates for receivables and contract assets.

  • SEC comment letters focus on key disclosures, including non-GAAP metrics, MD&A and segment reporting.

  • Climate disclosure rules are on hold, as courts pause litigation and the SEC reevaluates its next move.

Stay ahead of the curve as we look toward Q4 with updates on geopolitical fragmentation, deal momentum in the AI economy, new guidance on software and credit losses, evolving regulatory priorities, and more.

Business update

As technology, media and telecommunications (TMT) leaders navigate Q3 2025 and beyond, they face a dual reality: ongoing uncertainty and emerging opportunity. Geopolitical fragmentation, AI disruption and shifting consumer expectations continue to challenge established models. At the same time, deal activity is showing early signs of renewed momentum. TMT leaders are refining execution focus — doubling down on resilient supply chains, monetization innovation and investor-style discipline in decision-making.

  • Short-term pressure, long-term consequences

Public companies frequently prioritize hitting near-term targets — even if it means postponing strategic initiatives like AI deployment or platform modernization. At the same time, their leaders face ongoing operational demands, from navigating cyber threats and responding to economic shifts to staying ahead of evolving regulatory requirements. In our recent survey, 75% of TMT executives cite pressure to deliver short-term results as a barrier to changing how their companies create, deliver and capture value.

  • Pace of change is slowing decision-making

As technology and regulations evolve rapidly, many leaders aren’t keeping pace — not because they lack ambition, but because of limited alignment and clarity. In our recent survey, over half of TMT executives (55%) say leadership misalignment slows their ability to make strategic decisions. More than a third (38%) report they lack a consistent framework to guide those decisions. The result: slower choices, extended debates and missed opportunities to move forward with confidence in uncertain conditions.

  • Familiar challenges, new solutions

A vast majority, (80%) of TMT leaders cite macroeconomic volatility, inflation and geopolitical conflict as significant risks shaping their short-term strategies. Addressing these challenges requires enterprise-level decisions — from replacing core systems and pursuing transformative M&A to rethinking operating models and accelerating bold investments in AI and automation. The urgency is growing. As competitors rapidly embed AI across their businesses, 70% of TMT leaders say they risk losing market share to those already doing so. Yet just 23% have a detailed, data-backed outlook on how AI will affect margins, growth or efficiency.

Tech and telecom players continue to feel the strategic and operational impact of geopolitical fragmentation. Our latest analysis shows leaders are adopting regionally attuned models, reshaping alliances and rebalancing portfolios to manage risk and pursue growth.

For telecom providers, this has meant modernizing legacy infrastructure, introducing AI to drive operational efficiency and pursuing joint financing models and alliances to support connectivity initiatives. These shifts highlight a growing recognition that fragmentation — while disruptive — may also open new paths to locally relevant innovation and policy alignment.

Media companies are evolving their monetization playbooks in response to intensifying competition, fragmented consumption patterns and rising content costs. We’ve seen how cloud-based workflows, AI-led personalization and data-informed licensing can help unlock new revenue streams.

PwC’s Global Entertainment & Media Outlook points to steady growth across digital channels, immersive formats and ad-supported models — with many players expanding beyond subscriptions. In sports, PwC’s fan experience survey shows nearly two-thirds of fans are willing to pay more for premium offerings, especially when digital tools enhance live experiences. These insights show how media and sports companies are combining data, tech and creativity to expand monetization opportunities.

Deal activity across the TMT sector is picking up heading into late 2025, with large and megadeals helping lift US M&A value toward historic levels. Corporate buyers are zeroing in on platforms with strong data assets, recurring revenue and sought-after talent. At the same time, private equity (PE) firms are pursuing software take-privates to capture growth and drive operational change as the AI era reshapes traditional models.

Both corporate and PE buyers are raising the bar on diligence, with advanced analytics and AI-enabled assessments now seen as foundational across the deal lifecycle. Leaders are integrating technology, product and AI analysis into diligence workflows to sharpen valuations, test market fit and shape post-merger integration strategies.

Companies applying investor–style discipline — making decisions faster, reallocating capital with agility, embedding KPI-driven execution and reinforcing accountability — are better positioned to deliver post-deal performance. In fact, nearly half (46%) of PE-backed companies met or exceeded their initial targets, underscoring how a clear plan from day one can help drive outcomes.

Across TMT subsectors, strategic priorities reflect both momentum and pressure:

  • Technology: Corporates are acquiring intellectual property and AI expertise through “acquihire” transactions, while investors pursue software platforms with durable, recurring revenues.

  • Media and entertainment: Studios are consolidating and monetizing IP portfolios in response to profitability challenges in streaming.

  • Telecommunications: Operators and infrastructure investors are targeting fiber, 5G and AI data center assets — while divesting non-core businesses and engaging with hyperscalers to refocus on digital infrastructure strategies.

Collectively, these moves signal a shift: TMT leaders are embracing investor discipline while scaling AI-powered diligence and integration efforts. The path forward points to continued deal momentum — with sharper execution and greater emphasis on long-term value creation in the AI era.

Accounting update

In this issue, we include reminders about the impacts of recent provisions for tax releases, and highlight new and upcoming accounting standards.

On July 4, President Donald J. Trump signed into law H.R. 1, the “One Big Beautiful Bill Act” (“OBBB Act”). Under US GAAP, changes in tax law are accounted for in the period of enactment; for US federal purposes, the enactment date is the date the President signs the bill into law. All tax effects of a change in tax law on existing current or deferred tax balances, including changes in valuation allowances, are recorded discretely as a component of the income tax provision related to continuing operations in the period of enactment.

Key provisions of the OBBB Act include:

  • Permanent extension of key Tax Cuts and Jobs Act (TCJA) business tax provisions modified since 2017 ––including “bonus” depreciation, EBITDA- (rather than EBIT-) based interest deduction limitation (Section 163(j)), and expensing of domestic R&D

  • New temporary “bonus” depreciation provision for qualified production property

  • Permanent extension of international tax provisions including GILTI, FDII, BEAT and others (with modifications)

  • Changes to Inflation Reduction Act clean energy credits, including some provisions with begin-constructions date and placed-in-service-date requirements

The new provisions may impact the realizability of deferred tax assets and resulting valuation allowances. Entities should consider potential tax reform impacts on company realizability assessments because of changes to forecasted permanent differences and deferred tax balances (e.g., full expensing, reinstatement of deductibility for R&D expenditures, changes to 163(j) interest limitation). Though changes to GILTI, FDII and BEAT provisions don’t go into effect until tax years beginning in 2026, they should be considered in realizability assessments when evaluating forecasts of future taxable income.

Read our Tax Insights and In Depth publications for further details on the contents of the bill and accounting considerations, respectively.

On September 12, certain requirements of the Regulation on harmonised rules on fair access to and use of data, also known as the Data Act, went into effect. The Act establishes a legal framework for the free and fair sharing of data in the EU. The regulations apply to, among other things, “connected products” that are placed into the EU market as well as “data processing service” contracts with customers in the EU (irrespective of the vendor’s location). Providers of data processing services are broadly defined as those companies offering Software as a Service (SaaS), Platform as a Service (PaaS) or Infrastructure as a Service (IaaS). Check out our publication for further information on the purpose and the scope of the Data Act.

Certain provisions of the Data Act may impact the accounting for contracts with customers (e.g. evaluating termination rights). Companies should consult with legal counsel to evaluate the scope and applicability –– and any resulting impacts on the accounting for company contracts and activities.

The FASB has continued to make headway on its current technical agenda, with new final accounting standards issued in August and September –– with more to come in the upcoming months. Final standards are expected to be issued before the end of the year in the following areas:

  • Hedge accounting improvements (read our publication here)

  • Credit losses – purchased financial assets

While not required for TMT in 2025, some TMT companies may consider early adoption of select new standards.

The FASB updates its technical agenda periodically, generally when significant milestones are achieved on individual projects. Refer to the agenda for the latest updates.

New and upcoming accounting standards

  • Derivatives scope refinement

In September, the FASB issued ASU 2025-07, Derivative Scope Refinements and Scope Clarification for Share-Based Noncash Consideration from a Customer in a Revenue Contract, which adds a new scope exception to the derivatives guidance for contracts (or embedded features) with payments based on the operations or activities specific to one of the parties of the contract. The new guidance will reduce the number of contracts (or embedded features within instruments) that are accounted for under ASC 815, Derivatives and Hedging. The new guidance also clarifies that share-based noncash consideration received in exchange for the transfer of goods or services to a customer is accounted for under ASC 606, Revenue from contracts with customers, unless or until the company’s right to receive or retain the share-based noncash considerations is “unconditional,” as defined by the new standard.

The new guidance will be effective for periods beginning after December 15, 2026. The guidance can be applied on a prospective basis or a modified retrospective basis.

Read our publication, FASB updates derivative and revenue scope, for further information.

  • Software costs

In September, the FASB issued ASU 2025-06, Targeted Improvements to the Accounting for Internal-Use Software, to modernize the accounting guidance for the costs to develop software for internal use. The new guidance amends the existing standard that refers to various stages of a software development project to align better with current software development methods, such as agile programming.

Under the new standard, entities will start capitalizing eligible costs when (1) management has authorized and committed to funding the software project, and (2) it’s probable that the project will be completed and the software will be used to perform the function intended. In evaluating whether it’s probable the project will be completed, an entity is required to consider whether there is significant uncertainty associated with the development activities of the software.

The new guidance will be effective for all entities for annual periods beginning after December 15, 2027. The guidance can be applied on a fully prospective basis, a modified basis for in-process projects, or a full retrospective basis.

Read our publication, FASB updates software cost guidance, for further information.

  • Measurement of certain credit losses

In July, the FASB issued ASU 2025-05, Measurement of Credit Losses for Accounts Receivable and Contract Assets, which provides guidance for estimating credit losses under the current expected credit losses (CECL) model for current accounts receivable and current contract assets arising from transactions accounted for under ASC 606, Revenue from contracts with customers. Under the new standard, when developing forecasts as part of estimating expected credit losses, entities can elect a practical expedient that assumes that current conditions as of the balance sheet date don’t change for the remaining life of the asset. Additionally, non-public companies that elect this practical expedient can also make an accounting policy election to consider collection activity after the balance sheet date when estimating expected credit losses.

The guidance is effective for periods beginning after December 15, 2025, and will be adopted prospectively, with early adoption permitted.

Read our publication, FASB provides practical expedient for CECL, for further information.

  • Income tax disclosures

We’re just a few months away from the FASB’s new standard on income tax disclosures, ASU 2023-09, Improvements to Income Tax Disclosures, becoming effective for calendar-year public companies in their 2025 annual reports.

The new guidance focuses on two specific disclosure areas:

  1. A disaggregated effective tax rate reconciliation

  2. A break-down of income taxes paid by jurisdiction

Given the magnitude of changes to income tax disclosures compared to the existing requirements, we recommend companies get a head start on developing the processes and systems to gather the data and implement controls over the disclosures. This will allow sufficient time to review and evaluate draft copies of the new disclosure.

Read our publication, FASB issues guidance on income tax disclosures, for further information.

For a complete list of recently issued accounting standards and their effective dates, including links to PwC resources, refer to the Guidance effective for calendar year-end public companies and Guidance effective for calendar year-end nonpublic companies pages on Viewpoint.

Regulatory update

On the regulatory front, we provide updates on SEC activity and sustainability reporting across multiple frameworks.

  • SEC Comment letter trends

The SEC Division of Corporation Finance's filing review process monitors the disclosures made by registrants. Based on the analysis of comment letters publicly issued to TMT companies in the 12 months ending on June 30, 2025, (1) non-GAAP measures, (2) management’s discussion and analysis, (3) segment reporting, (4) revenue recognition and (5) goodwill and other intangibles generated the highest volume of SEC comments.

Check out our summary of current comment letter trends for TMT companies.

  • Spring 2025 regulatory agenda released

In September, the Office of Information and Regulatory Affairs released the Spring 2025 Regulatory Agenda (the “Reg Flex” agenda). The Reg Flex agenda is published semi-annually and includes a list of potential rule proposals and the status of rulemaking activities by government agencies, including the SEC.

In a statement, SEC Chairman Atkins emphasized that the items on the SEC’s agenda “represent the Commission's renewed focus on supporting innovation, capital formation, market efficiency, and investor protection.”

Areas of potential SEC rulemaking include projects to simplify pathways for raising capital, provide regulatory clarity for the issuance, custody, and trading of crypto assets, enhance accommodations available to emerging growth companies (EGCs), and to simplify the determination of filer status.

  • SEC names new Directors of Enforcement and Corporate Finance

On August 22, the SEC announced that Judge Margaret "Meg" Ryan has been named the Director of the Division of Enforcement. Prior to serving as a senior judge of the United States Court of Appeals for the Armed Forces, Judge Ryan served as a partner at two law firms and as a law clerk to Supreme Court of the United States Associated Justice Clarence Thomas. More recently, Judge Ryan has served as a lecturer and professor at three law schools.

On September 10, the SEC announced that James Moloney has been named Director of the Division of Corporation Finance, effective in October. Mr. Moloney previously worked at the SEC from 1994 to 2000, including as a special counsel in the Office of Mergers & Acquisitions in the Division of Corporation Finance. Since then, he has been a law partner working on securities regulation and corporate governance.

  • SEC names PCAOB Acting Chair and seeks candidates for all board roles

In July, the SEC announced that George Botic would serve as the Acting Chair of the PCAOB, following Chair Erica Williams’ resignation. SEC Chairman Paul Atkins later issued a statement seeking candidates for all five PCAOB board roles, including the Chairperson. Mr. Botic has served as a PCAOB board member since October 2023, and prior to joining the Board, served as the Director of the PCAOB’s Division of Registration and Inspections as well as in various other roles at the PCAOB.

  • SEC updates Financial Reporting Manual

In August, the SEC’s Division of Corporation Finance published an update to the Financial Reporting Manual (FRM). The updates reflect revisions related to the 2021 amendments to MD&A, selected financial data, and supplementary financial information, recent standards issued by the PCAOB, and the 2020 amendments to Regulation S-X related to acquisitions and dispositions of businesses (including foreign businesses and foreign private issuers). A summary of the recent changes to the FRM is available on the SEC’s Financial Reporting Manual page.

  • Court pauses SEC climate disclosure rules litigation

In September, the US Court of Appeals for the Eighth Circuit paused its consideration of legal challenges to the SEC’s climate-related disclosure rules, pending further action by the SEC. The SEC had previously communicated to the Court that it did not intend to review or reconsider the rules and asked the Court to decide the case before the SEC commits to a course of action.

The Court’s order highlighted that “it is the [SEC’s] responsibility to determine whether its Final Rules will be rescinded, repealed, modified or defended in litigation,” effectively sending the matter back to the SEC to determine whether it will defend, amend, or withdraw the rules.

About PwC’s TMT industry practice

Our TMT practice is dedicated to helping business leaders in the technology, media and telecommunications industries manage their complex businesses while delivering sustained outcomes. In doing so, we offer a range of capabilities, including risk, transformation, cloud and digital, deals, sustainability, cybersecurity and privacy, governance and boards, tax services, and much more. We are committed to advancing quality in everything we do.

TMT insights Q3 2025

Financial reporting and accounting quarterly

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Conall Dempsey

Conall Dempsey

Technology, Media and Telecommunications Assurance Leader, PwC US

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