Evolving priorities: COVID-19 rapidly reshapes consumer behavior

Start adding items to your reading lists:
or
Save this item to:
This item has been saved to your reading list.

The twin public-health and economic crises are driving changes in consumer behavior that could have long-lasting effects. We surveyed consumers to better understand these changes.

Looking ahead

In response to this rapidly evolving public-health crisis, consumers are changing how they live and work. And what and how they buy. We have reason to believe some of these fundamental shifts will have long-lasting effects on consumer purchasing behavior.

Contact us

Paul Leinwand

Global Managing Director, Strategy&, part of the PwC network, PwC US

Ron Kinghorn

Consumer Markets Advisory Leader, PwC US

Samrat Sharma

Strategy, Marketing & Digital-Data-Analytics Leader, PwC US

Amy Murphy

Director, PwC US

Follow us