Meet our alumni

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We are proud of the successes of our Alumni and their contributions to a diverse range of businesses.

Allicia Davis

A PwC alum is improving how we shop at one of the world’s largest retailers.

Putting customers first

A PwC alum is improving how we shop at one of the world’s largest retailers.

Allicia Davis

Senior Product Manager, Customer Experience Strategy, at Amazon.

What were your early years like?

I grew up in Bellevue, Washington, with my parents and younger brother William. Both of my parents were entrepreneurs: My dad started one of the first companies to sell stocks online, and my mom owned a candy manufacturing company. She made lollipops, cookies, gingerbread houses, and chocolates… so my friends always wanted to come to my house! From the time I was about 12, I worked with her across all areas of the business, which included selling at trade shows around the world. I loved it, and have always planned to own my own business one day.

So what led you from entrepreneurship to the corporate tax world?

From working with my mom, I knew how important it was to understand a balance sheet. Growing up in that business led me to study accounting and marketing as an undergrad. I had a really great tax professor who inspired me to get my masters in accounting.

How did you transition from accounting to digital services?

After about a year and a half in tax at PwC within financial services, I told one of my mentors that I wasn’t sure accounting was for me, but that I loved PwC and wanted to see what else the firm had to offer. Somehow, almost magically, she cleared my whole tax schedule and put me into a three-month consulting rotation. And right from the start, I just loved the client side, the strategic nature of it, and the problem-solving. I felt like the job was made for me. Soon after that, I transferred to advisory and moved to New York City for a role in customer experience strategy. That’s the thing I valued most about PwC: People were always helping me get where I wanted to go. That opportunity to experience new roles and work on really cool projects is what kept me there for almost nine years.

What are the most lasting lessons from your time at PwC?

The value of coaching, mentorship, and networking. PwC’s mentor and relationship partner structure was really valuable to me, and it’s how I successfully navigated a very large firm. As I continue building my own network inside and outside of Amazon, coaching is something I naturally find myself doing. I’m the one people often come to for honest career advice, to review a resume before an interview, or to talk about their relationships. I love helping people get where they want to go and have a vested interest in doing so.

After almost nine years at PwC, what drew you to Amazon?

Amazon is a brand that really cares about the end customer. So when a friend who worked there asked if I would be interested in moving over, I thought it was worth exploring. Then, coincidentally, the hiring manager was also a PwC alum. I took that as a positive sign.

What’s the best part of your job now?

Amazon’s #1 focus is customer obsession, and I’m at the center of that as an advocate for the customer. My team is almost like an internal consultancy, working to define and drive customer experience strategy across all of Amazon’s retail businesses. It’s my responsibility to elevate customer experience gaps and issues to SVPs and VPs within Amazon, and help advise and prioritize improvements. Recently, my focus areas have been women’s apparel, grocery, and consumables categories.

If you could go back and tell your younger self one thing, what would it be?

I’d say you’re the only one who’s going to get you where you want to go. There are others who can definitely help support you along the way, and it’s important to find your advocates, but ultimately YOU are the only one who can drive your own success. I think I’m where I am today is because I told my mentor at PwC that I wanted to see what else was out there besides tax. It can be hard to ask for what you want, but it doesn’t hurt to ask, and it’s worth it.

How would the people closest to you describe you?

People tend to say I’m loyal, driven, and that I over-deliver.

Who or what inspires you?

My mom, first, and I’m inspired by the smart people around me. I love asking questions and learning from others’ perspectives.

Where and when do you feel happiest?

I love CrossFit and skiing, which counterbalances my passion for cooking. My ideal scenario is to have a few friends over for dinner, talking over a few glasses of good wine while I make them my famous Bolognese.

What’s your motto?

Work hard, play harder!

This interview was conducted and edited by Jen Swetzoff, founder of CLOSEUP, a creative content studio in Brooklyn. She was formerly the deputy managing editor at strategy+business magazine.

Contact us

Amy Paquette

US Alumni Network Manager, PwC US

Sallie Hinson

US Alumni Network Manager, PwC US

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