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Today, patients and healthcare providers alike experience frustration when dealing with Patient Assistance Programs (PAPs) offered by pharmaceutical companies. Current PAPs are high-touch models requiring multiple phone calls, forms, and doctor visits to complete the registration, enrollment and prescription process, leading to high operational costs and dependency on call center vendors.
PwC’s PAP Live, powered by Salesforce, is an accelerator that offers pharma and life science companies an opportunity to digitize their Patient Assistance Programs by leveraging an out-of-box solution that can be quickly configured to specific program business rules and rolled out in three to four months. This digital self-service channel enables frictionless and quick delivery of medicines through PAPs, and reduces the costs and inefficiencies associated with relying solely on call centers.