Switch on AI outcomes

Rethink, reinvent and thrive with PwC and Salesforce

What do you get when you unite data, AI and CRM?

At PwC, this formula has the power to fundamentally transform human connections between companies and their customers. Leveraging Salesforce technology, PwC activates generative AI with human oversight, enhanced security measures and trusted customer data to power the future of customer experience. The possibilities are limitless, so how do companies harness the abundance of customer data that is often decentralized, unstructured and redundant?

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Human-centered AI powered by PwC and Salesforce

Trust and outcomes-focused AI governance

When it comes to realizing the potential for AI to help supercharge core front office areas like sales, service, marketing and commerce, AI is only as good as the data you feed into it.

Turn big ideas into breakthrough outcomes

A responsible data foundation that clearly defines and documents how data is collected, stored and used is often critical to deploying and scaling AI, now and in the future. Our AI solutions powered by Salesforce were designed to help companies tap into both structured and unstructured customer data with a core focus on trust and outcomes-focused governance.

Reinvent your business with AI powered by PwC and Salesforce

One of the most exciting aspects of unifying AI, data and CRM lies in the opportunity for companies to reimagine the business models, operating models and capabilities they need to help achieve their growth goals and create differentiated value in the market. There is both power and risk with leveraging the unique customer data captured in CRM platforms, but with ethical approaches, companies can build and grow even more trust with customers by mobilizing their people around delivering the moments that matter. 

PwC’s AI solutions powered by Salesforce keep humans at the center of innovation, bringing companies and customers closer together in trusted, meaningful ways across four key business dimensions:

Supercharged sales organization

In a challenged economy, sales teams are constantly looking at efficient ways to promote growth and revenue. A supercharged sales organization enables sales teams to focus on customer experience.

Reinvent your sales functions and business models by leveraging the power of AI to drive significant outcomes and transform traditional sales processes across key success drivers:

  • Focus on top-line growth

  • Invest more on business, less on execution and drive efficiency

  • Respond to customer contexts

  • Enhance focus on cross-channel sales, with more self-service, commerce and social interactions

Phygital service excellence

Reimagine customer experience through innovative technology and user-centered design across physical and digital channels. Transition from reactive to proactive service that is intelligent, empathetic, personalized and effortless across channels, now and in the future. 

Our team of experience designers, business process strategists and innovative technologists help increase productivity, speed to value and adoption across key value drivers:

  • Differentiated capabilities

  • Personalized and proactive customer interactions

  • Operational efficiencies

  • Increased customer value

Reimagined revenue (r)evolution

Transform your organization with effective automation to enable complex deal pricing and increase revenue predictability. Unify silos across sales and finance by building cross-industry, frictionless revenue motions.

  • Bring new and creative packaging models to market
  • Optimize pricing and order prioritization for maximum profitability as indices fluctuate and supply chain remains uncertain
  • Predict churn to maximize margin and protect your customer base

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Contextual personalization at scale

Develop platforms that allow marketers and other functions to make decisions based on data, and to automate journey steps and the delivery of content across channels.

To achieve the level of personalization demanded by today’s consumers, an integrated, full-stack marketing and engagement solution is needed to power AI across several key enablers:

  • Unified profile

  • Real-time decisioning

  • Identity stitching

  • Segmentation

  • Cross-channel orchestration


What does the future look like?

See the power of the possible in three innovative customer journeys.

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Supercharged Sales Org

Explore how you can deliver intelligent and contextual buying journeys and help drive significant outcomes in both cost takeout and revenue growth by reinventing your sales function with AI.

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Transforming retail merchandising

Explore how to harness Salesforce Consumer Goods Cloud and next-gen AI to drive data-informed visual merchandising, using digital twins to help create real-time connections and deliver differentiated consumer experiences in-store

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The connected auto retail experience

Provide a consumer-grade digital buying and owning experience that allows your consumers to directly design a vehicle, purchase a vehicle, personalize a vehicle, onboard into a vehicle and manage their vehicle through robust multi-channel experiences, including desktop, mobile and extended reality immersive interfaces.

Translate AI possibilities to pathways for your company

As you explore next steps for your company as it relates to reinventing the way you serve your customers, empowering your teams and future-proofing your business, PwC’s human-led, tech-powered approach is driving sustained outcomes and trust across the data, AI and CRM landscape. Contact us to translate AI possibilities to pathways for your company.

Contact us

Deepa Iyer

Principal, Salesforce Practice, PwC US


Chris Thompson

Principal, Salesforce Practice, PwC US


Angela Lester

Principal, PwC Design and Innovation, PwC US


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