At Salesforce’s Dreamforce 2021, CEO Marc Benioff spoke about a number of crises facing the world today that organizations must reckon with. One of them is a trust crisis: people simply have less trust in organizations than they used to.
This is worth paying attention to: according to a recent PwC survey, 52% of executives of mid-size to very large companies across US sectors agree that higher customer trust is demonstrably associated with higher revenues and profitability1.
Another PwC survey asked US customers and employees about foundational elements that define trust. Customers, employees, and business leaders agree that protecting data and cybersecurity is the top priority2.
Unfortunately, data security is one of the drivers of the trust crisis. Global losses from cybercrime now total over $1 trillion3, and nation-state adversaries are increasingly leveraging widely-used software suppliers to gain access to networks.
According to PwC’s 2021 Digital Insights survey, cyber-attacks on cloud services top the list of threats.
In order to gain consumer confidence in your organization, you have to “walk the walk.” You’ll need to thoughtfully and intentionally configure security measures throughout your organization - including your Salesforce implementation. Salesforce must be integrated into your organization’s broader cybersecurity architecture and be aligned with your cybersecurity policies and standards.
Adoption of Salesforce SaaS does not change a company’s obligation to protect customer and stakeholder data. In fact, the shared responsibility model is clear that the business is responsible for data integrity rather than the vendor. And according to Gartner, 99% of cloud security failures through 2025 will be the customer’s fault4.
The stakes are high. Here are a number of security-related considerations to address during a Salesforce implementation:
Designing and maintaining an environment where customer and stakeholder data is secure is a big job with many considerations - but you’re not alone. PwC and Salesforce have many capabilities, methodologies and accelerators to help you succeed at keeping data protected and earning your customer trust.
Trust has never been harder to earn or easier to lose. PwC is experienced in helping companies implement secure and trusted Salesforce solutions that safeguard their data and inspire customer confidence.
PwC’s solution for Salesforce adoption uses trust by design to help you manage risks and create a secure Salesforce implementation. Contact us today and find out how our solution for Salesforce adoption embeds trust at its core to help you manage risks and create secure implementation.
“We have evolved into a community of solvers coming together in unexpected ways. We are bringing the strength of our people, capabilities, and technology together to support our clients in building trust and delivering sustained outcomes for their businesses.”
1 PwC, Building Digital Trust: The Partnership of Leadership and Operations, 2021
2 PwC, The Complexity of Trust: PwC’s Trust in US Business Survey, 2021
3 McAfee, The Hidden Costs of Cybercrime, Zhanna Malekos Smith and Eugenia Lostri, 2020
4 Gartner, Is the Cloud Secure? October 10, 2019