The CFO’s Guide to Fearless Monetization in the New Economy

It’s the greatest economic shock of our careers, and yet there’s one kind of company that keeps rising to the top. These companies come from every industry, but they all have one thing in common — the ability to turn customer fixation into cash.

We call them The Monetizers. Their CFOs have shifted their mindsets and laid new pipes to become faster, more agile, and more resilient. They’ve sped up recurring revenue. And they’ve discovered something beautiful: that billing doesn’t have to be so hard.

We’ve studied the Monetizers and we’re sharing our findings in this white paper: The CFO’s Guide to Fearless Monetization in the New Economy.

Download the white paper

Learn how to:

  • Understand what your customers truly want, before you build a thing,
  • Go to market with new products and offerings, faster than anyone else,
  • Reshape your business around the new and extended customer lifecycle,
  • And use agile monetization and quote-to-cash automation to fix billing, once and for all.

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Alison Millar

Alison Millar

Partner, Global and US Adobe Alliance Leader, PwC US

Aparna Venkataraman

Aparna Venkataraman

Director, Salesforce Advisory, PwC US

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