Since taking office in January 2025, President Trump has been actively focusing on trade policy and tariffs as he looks to reset global trade and trade agreements. President Trump on April 9 announced a 90-day pause on reciprocal tariffs for 75 non-retaliatory countries. He said a 10% across-the-board tariff would remain for those countries. Goods covered by the United States-Mexico-Canada Agreement (USMCA) would continue to remain exempt from tariffs, while non-USMCA-compliant goods would be subject to a 25% tariff.
The president also said total tariffs on Chinese goods amount to 145%. This clarification comes after he increased reciprocal tariffs on Chinese goods to 125% following China’s announcement that it would raise its retaliatory tariffs on US imports to 84% from 34%. The back-and-forth continued on April 11, with China increasing its retaliatory tariffs on the US to 125%.
This follows a whirlwind of activity since the president’s April 2 “Liberation Day” announcement, when he set a baseline 10% tariff on imports from all countries with higher "reciprocal" tariffs on dozens of countries based on perceived trade imbalances, which were set to go into effect April 9. In February, the president imposed a 25% tariff on goods from Mexico and Canada and a 10% tariff on Chinese imports. He then expanded tariffs to include a 25% tariff on aluminum and steel.
Beyond tariffs, President Trump has been moving at a rapid pace since his inauguration, signing nearly 100 executive orders (EOs). The president is also focusing on a move toward deregulation, particularly around energy policy, and tax policy reform. House approval of the amended FY 2025 budget resolution clears the way for substantive action by House and Senate Republicans to advance legislation that would address expiring Tax Cuts and Jobs Act (TCJA) provisions and other parts of President Trump’s legislative agenda. Narrow majorities in Congress mean Republicans can lose only three votes in the House or Senate to pass a final reconciliation bill.
Executives will want to sort through the president’s latest moves to understand what changes mean for their industries, where to find opportunity and how to mitigate risk. Learn more about the administration’s policy changes, what it means for business and how you can prepare.
President Trump announced a 90-day pause on reciprocal tariffs for 75 non-retaliatory countries. A 10% across-the-board tariff will remain for those countries.
The president also increased tariffs on Chinese goods to 125%, effective immediately, following China’s announcement that it would raise its retaliatory tariffs on US imports to 84% from 34%. The new rate follows a 104% tariff that took effect overnight.
China announced a 34% retaliatory tariff on US imports, effective April 10.
President Trump announced his plan for a 10% baseline tariff on imports and reciprocal tariffs on certain countries.
March 26, 2025
President Trump announced 25% tariffs on imported passenger vehicles and light trucks, effective April 3.
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March 19
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March 4
The president’s 25% tariffs on Canada and Mexico and the additional 10% tariff on China went into effect.
Trump's April 2 order imposes 10% base tariffs and higher reciprocal rates on imports from select countries, targeting unfair trade practices.
Tariffs are shaking up supply chains. But are business leaders thinking broadly enough about the ripple effect? We’ll explore strategies to stay agile and competitive, from scenario planning to policy response, all aimed at reducing disruption and driving long-term growth.
“We can expect a lot of change with the new administration, and that means both risk and opportunity. The best thing to do is to prepare, prepare, prepare. Be proactive and agile and think about who across your company you might need to work with to take advantage of what’s coming.”
Kathryn Kaminsky, Chief Commercial Officer, PwC“We have the luxury of knowing that, in the second half of 2025, a significant piece of tax legislation will be written. This is a unique opportunity to prepare for something that we know is coming."
Rohit Kumar, National Tax Office Co-Leader, PwC
Find out how you can prepare for the Trump administration’s tax policies.
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"The trade policy of the Trump administration emphasizes widespread tariff increases that are expected to reshape US trade relationships. Although ambitious, this approach may cause significant disruptions for US multinationals that import goods into the country and those exporting products due to possible retaliatory tariffs."
Chris Desmond, Principal, Customs and International Trade, PwC
Find out how you can prepare for the Trump administration’s trade policies and tariff plans.
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“The incoming administration is coming in with a slated goal of eliminating burdensome regulation. Business leaders should expect the deregulatory agenda to span far and wide.”
Roz Brooks, US Public Policy Leader, PwC
Find out how you can prepare for the Trump administration’s new regulatory landscape.
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“Given that responsible use is one of the keys to AI's success, now is the time to be investing in your Responsible AI strategy, defining it broadly, and planning how to scale and operate it inside your organization so you can drive your own innovation agenda and drive greater return on investment of your AI tools.”
Matt Wood, US and Global Commercial Technology & Innovation Officer, PwC
Find out how you can prepare for the Trump administration’s AI policies.
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“To help address energy issues such as energy supply and independence, insufficient grid modernization, energy security and extreme weather events, we need coordinated actions across federal, state and private sector players.”
Earl Simpkins, US Energy and Industrial Strategy Leader, PwC
Find out how you can prepare for the Trump administration’s energy policies.
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Global trade is changing. With new tariffs, shifting policies, and increasingly complex supply chains, the challenge is not just to react swiftly, but to make strategic decisions that keep you ahead. PwC’s approach to tariffs and supply chain through the real-time scenario framework is your window into making smart moves to manage risks and capture opportunities. We can help you understand what tariff and trade disruptions mean for your business and your industry, both in the short term and in the future – and what you can do to stay competitive.
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While the prospect of a higher corporate tax rate is no longer on the table, concerns remain about international tax changes scheduled to take effect in 2026, as well as the US adoption of a Pillar Two-compliant per country GILTI regime.
Executives anticipate more tariffs, which may be implemented by executive order.
The current murky AI policy landscape is not slowing executives’ investment plans in artificial intelligence.
Sustainability regulations and incentives for businesses will likely change dramatically, though executives still plan to invest in sustainability.
Dealmakers prefer certainty, and they can now plan, knowing who will be in the White House.
Many financial services (FS) dealmakers are taking a cautious approach to transactions given economic, regulatory or monetary policy uncertainties. But now that President-elect Trump has won, that may change. In our October 2024 Pulse Survey, 84% of FS executives say the election outcome will affect, either somewhat or to a great extent, their company’s business decisions about acquisitions or divestitures.
Two concerns loom large for technology, media and telecommunications (TMT) executives under a new administration: regulatory compliance and cybersecurity. The sector is preparing for potential policy shifts that could have repercussions for digital platforms and content providers.
With the election now decided, health industries (HI) executives are watching regulatory, trade and tax policy signals. HI executives hold strong views that the outcome of the election will affect their company’s business decisions somewhat or to a great extent, particularly their approach to regulatory compliance (92% versus 76% overall). HI leaders say the same about their financial forecasts and budget decisions (86% versus 75% overall).
Industrial products (IP) companies are keeping a close eye on how the election outcome will play out for their industry, particularly when it comes to trade policy, according to our October 2024 Pulse Survey. Three quarters of IP leaders say the outcome of the election will either somewhat or significantly change their company’s trade decisions. This is likely due to IP companies being heavily reliant on raw materials and components from overseas. Trade policy — including tariffs, trade agreements and sanctions — often affect the cost and availability of these materials.
Most of the energy, utilities and resources (EUR) executives surveyed say the election outcome will affect their approach to regulatory compliance (79% either somewhat or to a great extent), according to our October 2024 Pulse Survey.
Scenario planning around evolving energy policy can help leaders be ready. From permitting for pipelines, drilling and infrastructure to the nuances of rate-setting, navigating the regulatory process and consistently executing can be a competitive differentiator for energy and utilities companies. Executives should proactively engage with lawmakers at all levels. While much authority sits with federal agencies and regulatory appointments may be delayed in times of divided government, much of day-to-day regulation happens at the more local levels.
Now that the election is decided, consumer markets (CM) companies are evaluating its potential impact on their operations. According to our October 2024 Pulse Survey, 74% of CM leaders agree or strongly agree that the outcome of the election could significantly change how they do business. CM leaders strongly agree that post-election trade and tax policies could harm US competitiveness.
Seventy-four percent of CEOs agree or strongly agree that the election could significantly change how their company does business, finds PwC’s latest Pulse Survey. Economic policies and stances on regulating technology, AI and data are top concerns. Uncertainty can reveal opportunities — yet corporate culture may slow a CEO’s ability to take advantage of it.
The current business environment is causing CFOs to be judicious about spending. Eighty-four percent of CFOs surveyed in PwC’s latest Pulse Survey say they’re delaying at least one investment decision. With so much uncertainty, accurate predictions have become harder.
COOs are increasingly concerned about the pressures they face, with 86% of operations leaders in our October 2024 Pulse Survey identifying a lack of time for long-term strategic thinking as a significant challenge to achieving their priorities, up from 61% who expressed similar concerns in June 2024. Despite these challenges, COOs are pushing forward with digital transformation, with 55% prioritizing artificial intelligence (AI) and 49% focusing on the Internet of Things (IoT) and connected devices to enhance their operations.
Risk executives are navigating uncharted territory, with nearly 90% citing new risks, regulations and talent challenges as barriers to their priorities, according to our October 2024 Pulse Survey. The election added to the uncertainty, with most expecting increased litigation, regulation and executive orders regardless of the outcome.
With new capabilities — and vulnerabilities — debuting seemingly daily, it’s no wonder information and technology leaders are thinking about AI. Nearly half (47%) rate keeping up with the expansion of AI policy and standards as a significant challenge, according to our October 2024 Pulse Survey. The growing complexity of these regulations underscores the seriousness of AI-related risks, which are becoming a critical concern for organizations. More than two thirds (68%) of tech leaders cite AI legal and reputational risks as a moderate or serious risk to their company.
President-elect Donald Trump’s White House win takes the prospect of a higher corporate tax rate off the table. But tax leaders still have other things on their minds. They’re also worried about international tax changes scheduled to take effect in 2026, as well as the failure to extend expired provisions of the TCJA. All of these issues highlight the expanding remit of tax leaders.
Directors already had a heightened sense for risk before adding the election into the equation, according to PwC’s latest Pulse Survey. While even the most experienced boards can’t see around every corner, they should strive to remain agile, stay current in the face of election uncertainty and prepare for different outcomes that could disrupt or accelerate current trends. Each of those scenarios needs board input and oversight.
Human capital leaders will closely watch policy changes under President-elect Trump for potential impacts on the talent market, including issues like minimum wage, paid leave, and executive compensation. While some CHROs are waiting, others are actively influencing policy, according to our October 2024 PwC Pulse Survey. In the meantime, HR leaders are shifting focus to areas they can control, such as employee work location. With only 36% prioritizing flexibility, they are now emphasizing access to skilled workers and cost savings through a reduced office footprint.
PwC’s Pulse Survey: CHROs reassess location strategies as they eye election impact
Data privacy is often top of mind for today’s CMO. As you rely on customer data more and more for targeted advertising, personalized marketing and customer experience optimization, staying ahead of regulatory shifts is critical. And marketing leaders see election-driven changes coming, according to our latest Pulse Survey. Anticipating these changes and understanding evolving consumer priorities will be crucial.
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