America in motion

How businesses can own their next move

Since taking office in January 2025, President Trump has been actively focusing on trade policy and tariffs as he looks to reset global trade and trade agreements. President Trump on April 9 announced a 90-day pause on reciprocal tariffs for 75 non-retaliatory countries. He said a 10% across-the-board tariff would remain for those countries. Goods covered by the United States-Mexico-Canada Agreement (USMCA) would continue to remain exempt from tariffs, while non-USMCA-compliant goods would be subject to a 25% tariff. 

The president also said total tariffs on Chinese goods amount to 145%. This clarification comes after he increased reciprocal tariffs on Chinese goods to 125% following China’s announcement that it would raise its retaliatory tariffs on US imports to 84% from 34%. The back-and-forth continued on April 11, with China increasing its retaliatory tariffs on the US to 125%. 

This follows a whirlwind of activity since the president’s April 2 “Liberation Day” announcement, when he set a baseline 10% tariff on imports from all countries with higher "reciprocal" tariffs on dozens of countries based on perceived trade imbalances, which were set to go into effect April 9.  In February, the president imposed a 25% tariff on goods from Mexico and Canada and a 10% tariff on Chinese imports. He then expanded tariffs to include a 25% tariff on aluminum and steel. 

Beyond tariffs, President Trump has been moving at a rapid pace since his inauguration, signing nearly 100 executive orders (EOs). The president is also focusing on a move toward deregulation, particularly around energy policy, and tax policy reform. House approval of the amended FY 2025 budget resolution clears the way for substantive action by House and Senate Republicans to advance legislation that would address expiring Tax Cuts and Jobs Act (TCJA) provisions and other parts of President Trump’s legislative agenda. Narrow majorities in Congress mean Republicans can lose only three votes in the House or Senate to pass a final reconciliation bill.

Executives will want to sort through the president’s latest moves to understand what changes mean for their industries, where to find opportunity and how to mitigate risk. Learn more about the administration’s policy changes, what it means for business and how you can prepare. 

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Our latest updates
April 9, 2025
  • President Trump announced a 90-day pause on reciprocal tariffs for 75 non-retaliatory countries. A 10% across-the-board tariff will remain for those countries.

  • The president also increased tariffs on Chinese goods to 125%, effective immediately, following China’s announcement that it would raise its retaliatory tariffs on US imports to 84% from 34%. The new rate follows a 104% tariff that took effect overnight.

April 7, 2025
  • President Trump said he plans an additional 50% tariff on China beginning April 9 if it doesn’t withdraw its retaliatory tariff.  
April 4, 2025
  • China announced a 34% retaliatory tariff on US imports, effective April 10.

April 2, 2025
  • President Trump announced his plan for a 10% baseline tariff on imports and reciprocal tariffs on certain countries.

March 26, 2025  

  • President Trump announced 25% tariffs on imported passenger vehicles and light trucks, effective April 3.

March 20

  • The European Union announced that it will delay implementing its first retaliatory tariffs on US goods until mid-April.

March 19

  • The Federal Reserve held interest rates steady at between 4.25% and 4.5%.

March 12

 

  • President Trump imposed 25% tariffs on all steel and aluminum imports. The European Union responded by announcing tariffs (ranging from 10% to 75%, with a majority at 25%) on certain US goods beginning April 1.

March 6

 

  • President Trump paused tariffs on Canadian and Mexican imports compliant with the USMCA until April 2.

March 5

 

  • President Trump granted a one-month exemption for the three US automakers from the tariffs imposed on Canada and Mexico.

March 4

  • President Trump spoke to a joint session of Congress for the first time as president.
  • The president’s 25% tariffs on Canada and Mexico and the additional 10% tariff on China went into effect. 

 

 

 

Trump unveils plan for imposing reciprocal tariffs on trade partners

Trump's April 2 order imposes 10% base tariffs and higher reciprocal rates on imports from select countries, targeting unfair trade practices.

Shift happens: Turning uncertainty into opportunity | Tuesday, April 22, 2 – 3 pm ET

Tariffs are shaking up supply chains. But are business leaders thinking broadly enough about the ripple effect? We’ll explore strategies to stay agile and competitive, from scenario planning to policy response, all aimed at reducing disruption and driving long-term growth.

“We can expect a lot of change with the new administration, and that means both risk and opportunity. The best thing to do is to prepare, prepare, prepare. Be proactive and agile and think about who across your company you might need to work with to take advantage of what’s coming.”

Kathryn Kaminsky, Chief Commercial Officer, PwC

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“We have the luxury of knowing that, in the second half of 2025, a significant piece of tax legislation will be written. This is a unique opportunity to prepare for something that we know is coming."

Rohit Kumar, National Tax Office Co-Leader, PwC

Find out how you can prepare for the Trump administration’s tax policies.

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"The trade policy of the Trump administration emphasizes widespread tariff increases that are expected to reshape US trade relationships. Although ambitious, this approach may cause significant disruptions for US multinationals that import goods into the country and those exporting products due to possible retaliatory tariffs." 

Chris Desmond, Principal, Customs and International Trade, PwC

Find out how you can prepare for the Trump administration’s trade policies and tariff plans.

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“The incoming administration is coming in with a slated goal of eliminating burdensome regulation. Business leaders should expect the deregulatory agenda to span far and wide.”

Roz Brooks, US Public Policy Leader, PwC  

Find out how you can prepare for the Trump administration’s new regulatory landscape.

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“Given that responsible use is one of the keys to AI's success, now is the time to be investing in your Responsible AI strategy, defining it broadly, and planning how to scale and operate it inside your organization so you can drive your own innovation agenda and drive greater return on investment of your AI tools.”

Matt Wood, US and Global Commercial Technology & Innovation Officer, PwC

Find out how you can prepare for the Trump administration’s AI policies. 

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“To help address energy issues such as energy supply and independence, insufficient grid modernization, energy security and extreme weather events, we need coordinated actions across federal, state and private sector players.”

Earl Simpkins, US Energy and Industrial Strategy Leader, PwC

Find out how you can prepare for the Trump administration’s energy policies.

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Real-time scenario framework: PwC's approach to tariffs and supply chain

Global trade is changing. With new tariffs, shifting policies, and increasingly complex supply chains, the challenge is not just to react swiftly, but to make strategic decisions that keep you ahead. PwC’s approach to tariffs and supply chain through the real-time scenario framework is your window into making smart moves to manage risks and capture opportunities. We can help you understand what tariff and trade disruptions mean for your business and your industry, both in the short term and in the future – and what you can do to stay competitive.

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