2015 Retail & Consumer Holiday Outlook

Millennials matter; experience is essential

An introduction from Steve Barr

US Retail & Consumer Leader

 
 

"Having the number one position in a brand in a product category is a defensible moat around the business during tough economic times. People remember the brands; brands pull people into stores."

— James E. Lillie, CEO, Jarden Corp., consumer-products company with a portfolio of more than 120 brands, in an interview with PwC.

52%

of their holiday budget will be spent on travel and entertainment, Millennials said

86%

of consumers pick retailers whose brands they trust

29%

of shopping will be done before the start of Black Friday week

Millennials Matter: A conversation with millennials on holiday shopping Click here to view the video
Contacts
Steven J. Barr
US Retail & Consumer Leader
Tel: 1 415 498 5190
Email
Byron Carlock Jr.
US Real Estate Practice Leader
Tel: 1 214 938-4062
Email
Nick Hodson
US Retail Strategy Leader
Tel: 1 415 653-3500
Email