"Having the number one position in a brand in a product category is a defensible moat around the business during tough economic times. People remember the brands; brands pull people into stores."
— James E. Lillie, CEO, Jarden Corp., consumer-products company with a portfolio of more than 120 brands, in an interview with PwC.
of their holiday budget will be spent on travel and entertainment, Millennials said
of consumers pick retailers whose brands they trust
of shopping will be done before the start of Black Friday week