Research and Insights


PwC’s US CEO Survey 2016: How our businesses will drive growth

Our annual US CEO report unearths what organizations can expect for 2016 and how to plan for it. Highlights include expanding US market prospects, laying groundwork for US tax reform, demonstrating the corporation's higher purpose, strengthening technology foundations, and preparing Millennials for leadership roles.

 

IFRS and US GAAP 2015: Similarities and Differences

Companies, investors, and other capital market participants will appreciate this walkthrough of the major differences between International Financial Reporting Standards (IFRS) and US Generally Accepted Accounting Principles (GAAP). Each topical chapter compares the frameworks, assesses their impact, and comments on recent or proposed guidance.

 

2015 Year-end State Tax Review: Strategizing for 2016

As the year unfolds, most states can expect continued revenue growth and breakthroughs in tools and systems that are available to tax practitioners. This overview of the state and local tax landscape covers six core topics ranging from income/franchise tax to abandoned or unclaimed property. The interactive format also invites you to explore links to PwC's tax development insights for every state.

 

2016 Tax Policy Outlook: Exploring priorities in an election year

How might the legislative successes of 2015, including the signing of a major December 'tax extender' bill, affect legislation during 2016? In PwC’s annual publication, 2016 Tax Policy Outlook, explore critical issues, including tax reform, global tax controversy, and IRS challenges.

 

Paying Taxes: Unlocking data and forecasting impact

What does it really mean for companies to pay their taxes around the world? Now in its 10th year, PwC and The World Bank's Paying Taxes study examines 189 global tax regimes, ranking them on their relative ease of paying taxes. We look at corporate income tax and other mandatory contributions and consider the full impact of the tax cost and compliance burden on a business.

 

Trendsetter Barometer: Business Outlook, Q4 2015

Private companies were markedly less optimistic about the economy in Q4, but that didn’t translate into pessimistic forecasts or lower spending. In fact, more of them are planning M&A and capex activity, along with increased operational spending. And they’re still hiring and pursuing opportunities abroad. Sure, private companies are cautious about the economy’s prospects, but are they skittish? Not at the moment.

 

2015 Annual US Capital Markets Watch: Preparing for domestic deals

US CEOs anticipate actively managing assets through deals, partnerships, and cost-cutting initiatives. Forty-six percent expect to complete a domestic deal in 2016. Are you prepared? We identify and gauge activity and trends in the US equity and debt capital markets and offer readiness assessment tools to ensure a successful transaction.

 

The HR Technology Survey: Transformation enabled by the Cloud

Forging ahead in 2016, CHROs continue to pursue cost savings, seek greater IT self-sufficiency, and set their sights on innovation and mobility. Citing data compiled from 650 companies around the world and across industries, this report outlines the challenges and opportunities organizations face when shifting HR applications to the Cloud.

 

M&A Strategy: Retaining and motivating talent

How critical is talent retention and growth to a successful M&A strategy? Which monetary and non-monetary incentives resonate with employees, including Millennials? Here are seven steps you can take to evaluate leaders and teams, understand what motivates them, and design incentives, environments, and roles to retain the most valuable talent.

 

Millennials & Financial Literacy: Navigating economic uncertainty

Millennials are better educated than their predecessors, more ethnically diverse, and more economically active. So, why do they confront greater economic difficulties than those who came before them? This report analyzes the financial characteristics of more than 5,500 Millennials and examines the factors that threaten their economic aspirations and security.

 

Managing your Wealth Guide (2016)

Wealth management can't run on autopilot. Faced with higher income tax rates and market volatility, high-net-worth individuals need to keep on top of the latest developments and emerging trends. This edition of our guide suggests ways you and your family can grow and preserve your wealth in any scenario.

 

Emerging Trends in Real Estate: The Outlook in 2016

Now in its 37th year, Emerging Trends in Real Estate® is one of the most trusted sources for real estate and land use information. You'll find insights based on interviews and survey responses from leading real estate experts, including investors, developers, lenders, and brokers.

 

Top Health Industry Issues (2016): Thriving in the new health economy

PwC’s Health Research Institute (HRI) annual report highlights the forces making the most impact in healthchare. Will you be one of millions trying your first video consult, healthcare app, or digital diagnostic? This year, consumers can also expect to manage expenses with tools and services rolled out by insurance companies, healthcare providers, banks, and other new entrants.

 

US Technology Deals Insights: What to expect in 2016

The Technology sector thrives on solving challenges and reinventing itself. The past year was characterized by a series of megadeal announcements and consolidation. This year, several key themes continue to reshape the landscape, including maturing technology products, shareholder activism, cloud computing, and the Internet of Things (IoT).

 

Directors and IT: Overseeing information technology

Cybersecurity risks, the rapid pace of change, and complicated technical jargon are just some reasons IT can be a challenging area. This user-friendly guide bridges the “IT confidence gap.” Directors learn what they need to know—from assessment to monitoring—about information technology risks and strategy.

 

The Next Generation of Information Architecture: From data to decisions

How can organizations more easily capture information and convert it to insights? Drawing on data collected from nearly 2,000 senior executives worldwide, this report reveals which market forces bear down on organizations simultaneously. You'll also read about next-generation IA components, step-by-step implementation, operating models, and success stories.

 

Streaming the Future: Preparing for further disruption

Going forward, who will dominate elements of the Internet, including access, search, social networking, and on-line shopping? Who will steer the sharing economy, advertising, and content creation and distribution? Those who once had a stronghold in their chosen markets could very well be disrupted by ongoing innovation in the Internet space.

 

Videoquake 3.0: The evolution of TV's revolution

PwC's Consumer Intelligence Series sheds light on cord-trimmers, cord-cutters, cord-nevers, and Pay-TV subscribers. What do they watch and when? How much will they pay (or not pay) for viewing services? Gathering data from two focus groups, a three-month social listening campaign, and a 1,200-respondent online survey, we explored consumer attitudes toward video content and the corresponding behavioral shifts.

 

Fraud: Protect your business from rising email attacks

Account takeover scams usually target customers or a company's senior executives and employees who are authorized to transfer payments. In 2015, total losses to these takeovers nearly doubled. The Financial Crimes Observer discusses who perpetrates account takeover schemes—and how—and outlines a five-step action plan for preventing email fraud.

 

Is your startup risking a cyber attack? Stay informed; fight back

Cybercrime is on the rise as perpetrators increasingly view midmarket companies and startups as lower-hanging fruit. The cost to a business can be high, ranging from financial loss to reputational damage. With heightened awareness, private companies can protect themselves with the tips outlined in this Growing Your Business series.