Industries styles XF

Consumer Markets

Consumer Markets 

We help consumer-facing companies drive strategic growth and elevate the customer experience — while reinventing business models, navigating complexity and maintaining compliance in a rapidly evolving world.

Focused on your customers, committed to your results

From bold ideas to breakthrough results, PwC’s Consumer Markets practice helps you adapt to evolving consumer demands through data-driven strategies. We empower companies — from innovative startups to global retail and food giants — to achieve meaningful, measurable business outcomes.

Our dedicated global team delivers tailored strategies in consulting, assurance and tax. Whether you’re exploring AI-powered solutions, streamlining operations, undertaking M&A or technology transformation across sectors like retail, CPG, hospitality, travel or restaurants, we provide the expertise to help you adapt, innovate and succeed — no matter what the future holds.

Tap into our deep experience to accelerate digital value, craft next-gen consumer experiences, achieve sustainable growth and set success in motion. Together, we’ll turn today’s challenges into opportunities, unlock scalable solutions and help your business thrive.


Next in consumer markets 2025

As you move from testing AI to integrating it across your operations, the transformation can be profound. AI is now essential, changing how businesses operate and compete. Over two-thirds of consumer markets industry leaders (67%) report the ability to leverage generative AI is enhancing their cloud budget plans. Companies that deeply embed AI are twice as likely to lead in innovation, developing new products and services. Companies that deeply embed AI are twice as likely to lead in innovation, creating new products and services. These pioneers are setting the pace, using AI strategically to transform their industries and secure a competitive edge.

Explore the 2025 trends


Insights by sector

Consumer packaged goods sector

Meet consumer demand with confidence: Position your CPG brand for sustainable growth

As a leader in the CPG sector, you face dynamic market conditions and evolving consumer demands. Many CPGs are driving growth through innovation, increasing investments by over 50% and accelerating time to market by approximately 30%. However, merely raising budgets may not be enough. It’s crucial to reshape your pipeline to address affordability, offer clear value propositions against private labels and continue differentiating premium brands for higher-income consumers.

To adapt for long-term viability, implementing ERP transformations can streamline operations, enhancing efficiency and scalability. Strategic initiatives like mergers, acquisitions and partnerships help capture value and boost competitiveness, consolidating strengths and tapping into new markets.

Reinvent business models with strategies such as commercial value transformation, portfolio optimization and advanced go-to-market solutions — including pricing and fulfillment — helps sustain growth and relevance. At PwC, our deep industry knowledge and strategic insights empower your CPG company in building resilience and overcome future challenges.

Capitalize on CPG opportunities >


Buyer insights

CEO

The pace of change in consumer markets demands bold leadership. With evolving customer expectations, heightened operational pressures and the need for sustainable practices, CEOs are navigating a complex landscape. From advancing workforce strategies to driving digital transformation, your focus is on achieving measurable outcomes that balance profitability with purpose. Yet just 38% of CEOs say their company pursues ambitious goals and risk-taking to seize growth opportunities.

As CEO, your challenge is leading with agility while embedding resilience into your organization’s strategy. Whether optimizing supply chains, refining sustainability commitments or anticipating future disruptions, success lies in uniting innovation with strategic foresight to create value for stakeholders.

What’s next? Strengthen your market position by prioritizing proactive strategies, fostering deeper cross-functional collaboration and embedding trust in every decision. PwC stands ready to support your transformation journey — empowering you to inspire, adapt and thrive.

Learn more

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Contact us

Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

Laura Thonn

Laura Thonn

Consumer Markets & Industrial Products Assurance Leader, PwC US

Josh Goldman

Josh Goldman

Consumer Markets Advisory Leader, PwC US

Megan Herzog

Megan Herzog

Consumer Markets Tax Leader, PwC US

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