The US digital advertising industry defied expectations with yet another year of double digit growth, and is expected to remain a bright spot in an otherwise tough year.
Seismic changes are looming, however. Industry leaders urge us all to focus on changing consumer expectations, regulatory reforms and a clear and present talent crisis—or risk not only growth, but relevancy.
IAB and PwC have conducted interviews with approximately 20 thought leaders within the digital advertising ecosystem who have provided consensus around three key areas to keep top of mind when strategizing for 2022 success:
Principal, TMT Customer Transformation Consulting, PwC US