Empowering patients to navigate the connected healthcare ecosystem
Overview
Biopharma companies need to recognize and view patient engagement through the perspective of the patient, allowing the individual to be the navigator of their personal journey - bridging gaps and leveraging connectivity both within, and outside of, the healthcare ecosystem.
In this paper, we highlight how:
- Drivers across the market are influencing how and why companies need to reimagine patient engagement.
- How scientific insights are yielding valuable understanding into what drives behavior and decision making throughout the patient journey.
- Key elements to consider in program design and the new engagement model – viewing the patient as an individual, focusing on activation, creating an engaging relationship, and leveraging partnerships to enable a patient-centric ecosystem.
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