Empowering patients to navigate the connected healthcare ecosystem

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Overview

Biopharma companies need to recognize and view patient engagement through the perspective of the patient, allowing the individual to be the navigator of their personal journey - bridging gaps and leveraging connectivity both within, and outside of, the healthcare ecosystem.

In this paper, we highlight how:

  • Drivers across the market are influencing how and why companies need to reimagine patient engagement.
  • How scientific insights are yielding valuable understanding into what drives behavior and decision making throughout the patient journey.
  • Key elements to consider in program design and the new engagement model – viewing the patient as an individual, focusing on activation, creating an engaging relationship, and leveraging partnerships to enable a patient-centric ecosystem.

Contact us

Karla Anderson

Principal, PwC US

Omar Chane

Principal, PwC US

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