Stimulate commercial innovation

Better engage your customers to deliver connected experiences that grow your business and brand.

Commercial leaders in the pharmaceutical and life sciences industry face a rapidly changing health care landscape. You’re concerned about patent expirations, consolidating customers and the increased use of generics. Other hurdles may include new regulations, greater scrutiny of pricing and value, health care cost trends and advancing technology. With PwC, you’ll effectively manage these obstacles to ensure your organization remains stable and profitable.


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Karen Young, PwC, US Pharmaceutical and Life Sciences xLoS leader, talks about state legislative efforts

How PwC can help

After helping you to identify and frame the issues most relevant to your business, we partner with you to resolve those challenges. Our expertise in commercial strategy, operations and compliance creates high-impact recommendations that work in the real world. We provide guidance in a wide range of areas that include:

  • Designing a new commercial model and building commercialization capabilities
  • Launching a new drug in the highly competitive pharmaceutical market
  • Developing patient engagement strategies
  • Optimizing market access
  • Designing the optimal commercial organization

PwC uses proprietary data to give you insights and an edge in taking your products to market. We analyze market changes as well as what’s working—and not working—in the way commercial models respond. PwC’s assets, combined with our industry expertise, functional knowledge and consulting methodologies, have helped countless commercial leaders move forward successfully in a shifting landscape.


Contact us

Greg Rotz

US Pharmaceutical and Life Sciences Advisory Leader, PwC US

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