Research and analysis on the major trends affecting the health industry

PwC’s Health Research Institute

Insights that move you forward

The health industry is navigating rapid change — from shifting consumer expectations and affordability concerns to regulatory complexity and climate-related pressures. Our research and thought leadership explore what’s shaping the future, with insights from across the ecosystem: patients, providers, policymakers and innovators. Dive into the data, listen to expert voices and explore the ideas driving smarter decisions in health today — and tomorrow.

PwC’s 2024 US Healthcare Consumer Insights and Engagement Survey

PwC’s analysis of US consumers’ attitudes and opinions towards the healthcare system including affordability, adoption of tech-enabled healthcare and trust.

PwC’s 2024 US Healthcare Climate Survey

How does climate change impact human health? Health industry leaders’ concerns are growing beyond environmental impact to the profound impact on human health.

Health Policy and Intelligence Institute

PwC’s Health Policy and Intelligence provides risk and regulatory professionals with the latest developments as regulatory requirements evolve in the health industry.

Next in Health Podcast

PwC’s Health Research Institute podcast addresses health policy topics and regulations like the impact of COVID-19, virtual care, and improving patient experience.

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Where is the medical cost trend headed?

Commercial health care spending growth is estimated to grow to its highest level in 13 years, according to PwC’s newest research into annual medical cost trend. PwC’s Health Research Institute (HRI) is projecting an 8% year-on-year medical cost trend in 2025 for the Group market and 7.5% for the Individual market. This near-record trend is driven by inflationary pressure, prescription drug spending and behavioral health utilization. Explore this year’s forecast and the forces shaping it.

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Josh Herron

Health Industries Assurance Leader, PwC US

Glenn Hunzinger

Health Industries Leader, PwC US

Thom Bales

Principal, Health Services Advisory Leader, PwC US

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