Excite customers and build community

From experience and community to revenue generation and process optimization opportunities

The metaverse is not just about next-generation engaging experiences. In fact, leading companies are already creating new business opportunities through this virtual world. In PwC’s 2022 Metaverse survey, we found that 50% of consumers call the metaverse exciting, 66% of executives report that their companies are actively engaged and 82% of executives expect metaverse plans to be part of their business activities within three years.

The metaverse experience offers incredible possibilities for companies to reimagine ways to connect with and attract customers. The key is to build a strategy that lasers in on customer expectations, while weaving in your company’s capabilities and values to drive customer attraction.

The metaverse is real. Are you ready?

Playback of this video is not currently available


The connected auto retail experience

Combining PwC’s emerging technology expertise with Salesforce’s Automotive Cloud, the metaverse brings even richer opportunities for automotive companies to attract new customers and delight current ones with fully connected, immersive experiences in the digital world.

How PwC can help - capabilities & services

Harness the power of the metaverse to attract customers

Breaking into the metaverse allows you to engage with customers where they are today and PwC’s outcome-driven approach will also help you understand where they’ll be tomorrow.

Leverage your values to create a metaverse strategy

Understanding your objective in crafting a metaverse solution is key to long-term success. The metaverse presents novel opportunities to:

  • Build brand presence by leveraging new experiences as marketing and advertising channels
  • Engage communities with new technologies and structures
  • Generate revenue by creating new offerings for a virtual economy
  • Optimize processes by leveraging immersive environments for onboarding, training, collaboration

With services like our Metaverse Discovery Workshop, you can explore technologies, gain an understanding of what’s happening in your industry and define your ‘why’ for entering the metaverse.

Bring together business, creative and technology capabilities

PwC’s dedicated technologists, designers and developers use the latest technology to harness the unique power of the metaverse. There are new and existing business capabilities that are essential to enabling a metaverse strategy. Together we will determine which capabilities will:

  • Help you redefine reality in the metaverse
  • Give you a full picture of market considerations
  • Enable you to maintain metaverse experiences
  • Create revenue diversification opportunities

With these capabilities, we will curate an end-to-end metaverse solution that supports your business objectives and ushers in a new frontier of services.

Seamless execution, trusted delivery

It is imperative to remain diligent and risk-conscious when entering the metaverse arena. Current metaverse technologies already pose new challenges for cybersecurity, privacy rights, regulatory compliance, brand reputation and anti-fraud efforts – challenges which will likely grow more complex as the metaverse evolves. Building trust is as much a priority as is a seamless implementation, and both are foundational to our metaverse strategies.

Case studies or examples



Watch the replay of PwC's Customer Connections webcast

Attract to amaze: Evolving customer experience in an AI-driven world

Follow us

Required fields are marked with an asterisk(*)

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.