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Tomorrow Takes Trust

The new trust paradigm

A significant shift has taken place in society today. More than any other entities or organizations, the 2021 Edelman Trust Barometer states that businesses have become the most trusted institution. And leaders are expected to build trust with their stakeholders, deliver better, sustained outcomes, and lead on both business and societal issues. And this leadership extends beyond industry expertise, financial results and corporate social responsibility—leaders are now relied upon to speak out in support of democracy, act on sustainability issues, and advocate for societal social justice. Over time, business leaders have come to join the ranks of scientists and community peers as the north stars of doing what’s right.

2021 Edelman Trust Barometer

PwC is making a landmark three-year, $300 million commitment to embed trust-based principles into the core of today's and tomorrow's businesses.

The US firm created the PwC Trust Leadership Institute to equip more than 10,000 business leaders with the skills to build trust around tomorrow’s challenges and realities. Ideal participants are:

  • C-level or executives who already have significant management responsibility leading a business unit, functional area or regional hub and are preparing for their next role, which for some may be in the C-suite of a public and/or private company. 

  • Current board members who are setting policies and advising public companies on management strategy.

To foster an environment of inclusion, the Trust Leadership Institute aspires to dedicate at least 50 percent of seats to women and/or racially/ethnically diverse executives within each cohort.

Participants will learn about topics in the following areas:

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If you’re an executive leader or board member interested in learning more and accessing exclusive PwC Trust Leadership Institute content, please click here.

Contact us

Wes Bricker

Wes Bricker

Vice Chair - US Trust Solutions Co-Leader, PwC US

Ken Kuykendall

Ken Kuykendall

US Tax Leader & Tax Consulting Leader, PwC US

J.C. Lapierre

J.C. Lapierre

Chief Strategy and Communications Officer, PwC US

Mary Shelton Rose

Mary Shelton Rose

PwC Trust Leadership Institute Leader, PwC US

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