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US Edition:
Entertainment & Media
Outlook 2020‑2024

Pulling the future forward: The entertainment and media industry reconfigures amid recovery

Five-year projections of consumer and advertising spending data across 14 segments and 53 territories.

What impact has COVID-19 had on the entertainment and media outlook? Which new media segments will emerge and which existing ones will disappear? Has this year’s dramatic increase in streaming really changed everything? In a time of unprecedented disruption, the Outlook provides the kind of clear insight and data that can help fuel your investment decisions.

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Pulling the Future Forward: Dow Jones Aims to Help Consumers by Bolstering News Literacy­

Christina Van Tassell, Dow Jones CFO explains the importance of reliable information to everyone’s life.

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Pulling the Future Forward: NBCUniversal reflects on film production amid the pandemic

Arturo Barquet, Executive Vice President and Chief Financial Officer, Global Production Operations for Universal Pictures reflects on the implications of COVID-19 on film production, keeping employees safe and encouraging a diverse company culture.

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Pulling the Future Forward: Roku at the center of the Streaming Revolution­

Scott Rosenberg, Roku’s Senior Vice President and General Manager for Platform Business discusses the immense opportunity for ad-supported streaming platforms.

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Pulling the Future Forward: Diversity & Innovation at The Academy

Christine Simmons, The Academy of Motion Picture Arts and Sciences Chief Operating Officer reveals how the organization is doing what it can to lead the entertainment industry by example.

2020 US Entertainment and Media Outlook by the numbers 

OTT video revenue
YOY decline of TV advertising revenue
YoY growth of Digital newspaper circulation revenue
YoY decline box office revenue
eSports market revenue
YoY growth in video games
VR video revenue
YoY growth in consumer books
Megabytes of data consumed revenue

year on year (YOY), over the top (OTT)


2020 Outlook perspectives

The COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forging industry tipping points that wouldn’t have been reached for many years otherwise. As a result, the E&M world in 2020 has become more remote, more virtual, more streamed, more personal and—for now at least—more centred on the home. Winners and losers will emerge based on their ability to leverage enabling technology to deliver truly distinctive content and experience options, while navigating regulatory and privacy hurdles.

Download the perspective report (1.1mb)

Explore, compare and contrast

Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.

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Contact us

Wilson Chow

Global Technology, Media and Telecommunications Leader, Partner, PwC China

Tel: +86 755 8261 8886

Dan Priest

Technology, Media and Telecommunications Advisory Leader, PwC US

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