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US Edition:
Entertainment & Media
Outlook 2021‑2025

Power shifts: Altering the dynamics of the E&M industry

Five-year projections of consumer and advertising spending data across 14 segments and 53 territories.

2021 US Entertainment and Media Outlook by the numbers

OTT video revenue
YOY increase of TV advertising revenue
years for box office revenue to reach pre-COVID levels
eSports market revenue
YOY growth in video games
projected increase of virtual reality revenue over forecasted period
YOY growth of consumer magazine circulation
in podcast advertising revenue
increase in internet access revenue by next year

year on year (YOY), over the top (OTT)


2021 Outlook perspectives

As a result of pandemic-induced economic disruption and consumer behaviour shifts, E&M revenues in 2020 experienced the sharpest contraction in the history of our research. These twin forces also accelerated progress toward industry tipping points by several years. In 2021, those tipping points have morphed and coalesced into power shifts that are rapidly reshaping the industry.

This year’s Outlook will help determine the defining trends that have set so many futures on a new footing.

Download the perspective report (1.1mb)

Explore the data tool

Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.

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Contact us

Wilson Chow

Global Technology, Media and Telecommunications Industry Leader, PwC China

Vicki Huff Eckert

Vice Chair - Technology, Media and Telecommunications Consulting Leader, PwC US

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