Creativity. Personalization. Sustainability. Transparency. These were some of the key themes at the 2022 Cannes Lions festival. Now it’s our turn as marketers, advertisers and creatives to build purposeful customer experiences. Take a look at what’s next for loyalty, advertising, customer experience, the metaverse and more.
More than one-fourth of survey respondents told us they stopped using or buying from a business in the past year, and bad experiences — with products or services and/or customer service — were the overwhelming reasons why.
In a volatile economy, are you doing enough to keep your customers?
How modern marketers are building a growth flywheel
At the Cannes Lions International Festival of Creativity, PwC US Chief Creative Office and Experience Center Leader, Jose Reyes, and COO of Industry & Business Applications at Microsoft, Ashley Haynes-Gaspar, along with executives from Peloton, Forbes and more discuss the exceptional power of crafting experiences that matter.
For the seventh year in a row, PwC has been recognized as one of the top US Digital Networks by Ad Age. PwC's Customer Transformation team is built with a pulse on the present and an eye on the future, continuously experimenting with technologies and capabilities that will disrupt the customer experience as we know it today.