PwC at Cannes: Driving creativity

Cannes Lions International Festival of Creativity 2023

PwC is back again for another exciting year at Cannes Lions! We hope you’ll join us 19-23 June, 2023 for networking events and a series of sessions around generative AI, metaverse, customer experience, advertising and more. Can’t make it in person? We’ve got you covered with a unique metaverse experience where we’ll bring the best parts of the festival to you. 

Continue to check in with us here as we add in more details about our presence at Cannes. 

PwC at Cannes Lions 2023

Cannes main program session on Palais II Stage

Budgets under siege: Winning boardroom support for your marketing

Tuesday, 20 June, 4:15 pm - 4:45 pm CET, Palais II Stage

The business impact of creativity can feel elusive, but quantifying it remains imperative for growth. Today, marketing budgets are under greater pressure from the boardroom and CFOs who may lack alignment, and are likely skeptical about the business value delivered by marketing.

In this session, PwC and industry leaders will share their experiences on influencing marketing investment decisions. 

Learn more

Join us for one of our in-person sessions on our boat ‘Tenacity’ (located behind the Palais building) or join us from anywhere in the metaverse.

PwC x Virbela metaverse experience 

A virtual experience open Monday through Friday from 12:00 pm - 1:00 am CET (6:00 am - 7:00 pm ET)

Throw on your virtual sunglasses and get your avatar ready for the French Riviera!

We created a custom, virtual environment to bring highlights of Cannes Lions to you, no matter where you are in the world. Join PwC and Virbela as we take you through a unique Cannes Lions experience!

Register using the contact form for access to our metaverse experience.

On boat virtual reality and metaverse demonstrations 

11:30 a.m. - 3:00 p.m. CET

Session 1: Transforming the role of Telcos in marketing with Utiq

3:00 p.m. - 4:00 p.m. CET

Hosts: Louise Kloster, Adform SVP of Marketing; William Harmer; CPO, Utiq; Alexandra Jerry-Bourne, Customer Success, Adform; Sam Tomlinson, PwC UK Media Leader

Session 2: Transforming your advertising approach in China (with China Advertising Association)

4:00 PM-5:00 PM CET

Hosts: Zhang Guohua, President of China Advertising Association; Cecilia Yau, PwC Mainland China and Hong Kong Media Leader

Session 3: PwC's 2024 Global Entertainment & Media Outlook launch

5:00 p.m.-6:30 p.m. CET

Hosts: Werner Ballhaus, PwC Global Media Leader; CJ Bangah, PwC US Principal & IAB Relationship Leader; Dan Bunyan, PwC UK Partner

On boat virtual reality and metaverse demonstrations 

11:30 a.m. - 3:00 p.m. CET

Session 1: Transforming trust and transparency (with Weare8)

10:30 a.m. - 11:30 a.m. CET

Hosts: Sue Fennessy, Weare8 Founder & CEO; Lizzie Young, Weare8; Rio Ferdinand, Weare8 Partner; Adam Edelshain, PwC UK Director

Session 2: Transforming media, retail media and more (with Criteo, Salesforce and ISBA)

3:00 p.m. - 4:00 p.m. CET 

Hosts: Neil Robinson, Salesforce Global Digital Growth Leader; Jill Orr, Criteo EMEA Managing Director; Bobi Carley, ISBA Head of Media; Chris Humphrey, PwC Consultant

Session 3: Transforming marketing and customer experience

5:00 p.m. - 6:30 p.m. CET

Hosts: Angie Gifford, VP EMEA for Meta; Brad Herndon, PwC US MarTech Leader; Tom Adams, PwC UK Marketing Transformation & Experience Consulting Leader; Mathias Elsasser, PwC Europe Marketing Transformation Leader

On boat virtual reality and metaverse demonstrations 

11:30 a.m. - 3:00 p.m. CET

Session 1: Transforming attention: Exclusive insights from PwC’s groundbreaking tests of Lumen’s attention model

10:30 a.m. - 11:30 a.m. CET

Hosts: Mike Follett, Lumen CEO; Simon Peel, Haleon VP of Global Media; Sam Tomlinson, PwC UK Media Leader

Session 2: Using DEI as a differentiator in campaign activation and employee engagement (with Amazon)

12:00 - 1:00 p.m. CET

Hosts: Dr. Evaristus Mainsah, Amazon Ads VP of People Experience and Technology; Samira Bakhtiar, AWS Director of Global Media & Entertainment; Jeannine Shao Collins, Chief Client Officer, Kargo; Mary Shelton Rose, PwC UK TMT Leader

Session 3: Transforming our industry: Fireside chat with Lara Davis, Global Chief Strategy Officer, Yahoo! with Emily Roberts Senior Associate and Co-Founder of The Women In Programmatic Network

3:00 p.m. - 4:00 p.m. CET

Hosts: Emily Roberts, The Women In Programmatic Network Co-Founder of and PwC UK Senior Associate; Lara Davis, Yahoo! Global Chief Strategy Officer

Session 4: Transforming cinema advertising (with Digital Cinema Media)

4:00 p.m. - 5:00 p.m. CET 

Hosts: Karen Stacey, Digital Cinema Media CEO; Adam Edelshain, PwC UK Director

Session 5: Transforming advertising as a force for good (with Ad Net Zero)

5:00 p.m. - 6:30 p.m. CET

Hosts: Sebastian Munden, Ad Net Zero, Chair; Stephen Woodford, Advertising Association CEO; Julia Ramsay, PwC UK Director

On boat virtual reality and metaverse demonstrations 

11:30 a.m. - 3:00 p.m. CET

Session 1: Developing next generation of immersive experiences

10:30 a.m. - 11:30 a.m. CET

Come learn the keys to unleashing the magic in VR, AR, XR, the Metaverse, and Generative AI in a sustainable and memorable way.

Hosts: Chris Duffey, Adobe Creative Cloud’s Strategic Development Manager; Alex Howland, Virbela Co-Founder and CEO; Becks Perfect, Founder of Nifty World; Roberto Hernandez, PwC Global Metaverse Leader and US Chief Innovation Officer

Session 2: Building trust: Roadmap to managing the risks of generative AI

3:00 p.m. - 4:00 p.m. CET

Hosts:  Lynne Kjolso, VP of Global Partner and Retail Media, Microsoft; Bret Greenstein, PwC US Generative AI Leader

Session 3: Transforming digital advertising: what does true optimisation look like? (with ISBA and Omnicom)

5:00 p.m. - 6:30 p.m. CET

Hosts: Phil Smith, ISBA’s Director General; Kathleen Saxton, Omnicom CMO; Sam Tomlinson, PwC UK Media Leader

What inspires creativity at PwC?

“How do you drive progress through creativity?”

CJ Bangah
PwC US Principal & IAB Relationship Leader

“Start with a strong vision, and back it up with the details.”

Emmanuelle Rivet
Vice Chair, PwC Global Technology Leader

“Embracing and experimenting with emerging tech such as VR and AI, help me further appreciate what is possible.”

Samrat Sharma
PwC US Marketing Transformation Leader

“I’m collaborating with a diverse team to deliver on our client's mission.”

Larissa Meek
PwC US Co-Chief Creative Officer

“By harnessing the creative potential within us all, we create a common thread that unites us all.”

Sam Tomlinson
PwC UK Media Leader

“I’m an ultra-runner…so I believe you can achieve anything with persistence.”

Roberto Hernandez
PwC Global Metaverse Leader and Chief Innovation

“By fostering the magic that results from the combination of innovation, industry expertise, and human ingenuity.”

PwC is named a 2023 Indigo Design Award winner in website design for its Customer Loyalty Survey

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