What’s next for marketing and customer experience

Creativity. Personalization. Sustainability. Transparency. These were some of the key themes at the 2022 Cannes Lions festival. Now it’s our turn as marketers, advertisers and creatives to build purposeful customer experiences. Take a look at what’s next for loyalty, advertising, customer experience, the metaverse and more.

More than one-fourth of survey respondents told us they stopped using or buying from a business in the past year, and bad experiences — with products or services and/or customer service — were the overwhelming reasons why.

Source: PwC Customer Loyalty Survey 2022

Forbes and Microsoft panel, "Experience for Anyone"

At the Cannes Lions International Festival of Creativity, PwC US Chief Creative Office and Experience Center Leader, Jose Reyes, and COO of Industry & Business Applications at Microsoft, Ashley Haynes-Gaspar, along with executives from Peloton, Forbes and more discuss the exceptional power of crafting experiences that matter.

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What inspires creativity at PwC?

“I feel most creative when...”

CJ Bangah
PwC US Principal & IAB Relationship Leader

“I’m working with teams to accomplish the insurmountable.”

Emmanuelle Rivet
PwC Global Tech Leader

“I’m taking a drive.”

Samrat Sharma
PwC US Marketing Transformation Leader

“I’m collaborating with a diverse team to deliver on our client's mission.”

Derek Baker
PwC US Martech, Media & Adtech Leader

“I’m on a mountain top.”

Ian Kahn
PwC US Salesforce Leader

“I’m out of my comfort zone.”

PwC named finalist in Ad Age’s 2022 Agency Report

For the seventh year in a row, PwC has been recognized as one of the top US Digital Networks by Ad Age. PwC's Customer Transformation team is built with a pulse on the present and an eye on the future, continuously experimenting with technologies and capabilities that will disrupt the customer experience as we know it today.

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