PwC at Cannes: Driving creativity

Cannes Lions International Festival of Creativity 2023

The Cannes Lions Festival of Creativity 2023 highlighted how marketers, advertisers and creatives can come together to build meaningful customer experiences. The power of creativity was showcased in four key themes: 

  • Go for growth

  • Embrace AI

  • Cultivate trust and collaboration

  • Reimagine and expand experiences

What were the biggest takeaways for marketing and customer executives at Cannes?

PwC experiences at Cannes

PortAIt activation

AI is taking the world by storm and we dove into the fanfare at Cannes Lions by hosting AI generated headshots. Participants had their photographs taken and each unique face inspired the AI program to select certain artistic styles for their PortrAIt.

Join the conversation on Generative AI


PwC x Virbela metaverse experience

This year, in addition to having an on site experience, we extended our presence into the virtual world. Working with metaverse company Virbela, a custom virtual environment was created where users could explore the French Riviera via their web browsers.

Learn more about PwC’s Metaverse services

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How the PwC team finds their creative edge

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Ossiris Avalos, PwC Senior Experience Designer

Is design an art or science? Ossiris Avalos shares her perspective on neurodesign - how neuroscience, computer science, psychology, and design combine to create impactful experiences.

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Ryan Lasko, PwC Art Director

Everyone has the ability to be creative - you just need to set up an environment to encourage it. Ryan Lasko discusses how creativity and collaboration leads to innovation.

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Junhao Zhu, PwC UX Designer

Making food and the happy accidents that arise while cooking motivates Junhao Zhu. Creativity is essential to inspire and discover new (and delicious ideas).

PwC is named a 2023 Indigo Design Award winner in website design for its Customer Loyalty Survey

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