Technology, Media and Telecommunications case study

And… action! Sundance Film Festival finds more ways to bring independent films to light

Client: Sundance Institute

Our Role: We helped Sundance Institute achieve clarity, confidence and alignment. Clarity about how to fulfill their mission today and in the future, confidence derived from deliberate, data-based decisions, and alignment throughout the organization around a common approach to fulfill the Institute’s mission.

Industry: Media

Services: Strategic planning

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“We believe that when an artist tells an authentic and personal story, it resonates broadly. And when those voices are supported, they bubble up and create connection and empathy between people.”

Keri Putnam Executive Director at Sundance Institute

The situation

The Sundance Film Festival is known around the world as a marquee event for independent film artists to bring life to unique stories that can spark creativity and empathy in others. Independent content has recently exploded in quantity and diversity and Sundance Institute wanted to leverage this growth to find more ways to make an impact and support visual storytelling. With a goal of igniting its mission and vision for the long-term, the Institute needed to assess the current state of the festival and discover a long-term strategy to evolve with the times.

“We helped Sundance achieve clarity, confidence and alignment. Clarity about how to fulfill their mission today and tomorrow, confidence derived from deliberate, data-based decisions, and alignment throughout the organization around a common approach to fulfill the Sundance mission.”

Sebastian Blum Principal, PwC's Strategy&

What we did…

We started by framing the problem to help Sundance Institute make data-based strategic decisions. From there, we built a view of the ecosystem to help them get an understanding of what’s happening today and find the most impactful areas of focus for tomorrow. We compared to competitors, surveyed festival-goers, and created a film impact score to measure buzz and reach. As we shared this wealth of information with the executive team at Sundance Institute, their eyes lit up with excitement and inspiration. Working together, we crafted a 5-year strategy plan that can transform Sundance Film Festival into a Festival of the Future that drives emotional, personalized engagement and activation in-venue and online.

“This work enabled our teams to get aligned around a broader understanding of our long-term strategic direction and that motivated them to develop strategies that are innovative and exciting.”

Keri Putnam Executive Director at Sundance Institute

Impact on Sundance Institute's strategy

Sundance Institute now has a solid understanding of the trends impacting the film industry and a roadmap to expand its mission. With in-depth, data-driven insights, the executive team can effectively communicate its strategic vision to key stakeholders and make adjustments to better position themselves to be the Festival of the Future. With plans to expand the diversity of artists, add new media and film formats, and live-stream the festival itself, Sundance Film Festival is well-prepared to harness innovation and experimentation which will help them adapt to new technologies, market changes, and audience preferences for years to come. All of this culminates in helping Sundance Institute empower independent film artists and audiences and inspire social change.

“The PwC team provided metrics and structure for how to analyze what we do and show a data-based view of our impact against our mission. They empowered us by fueling us with much-needed information and the ability to think beyond our current situation. This work allowed us to embrace our future and think differently about how to recreate ourselves.”

Betsy Wallace Chief Financial Officer and Managing Director at Sundance Institute

Contact us

Paige Hayes
Technology, Media and Telecommunications Advisory Leader, PwC US
Tel: +1 (213) 217 3506
Email

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