Build a future forward footprint: Reengineering the healthcare footprint for what comes next

Footprint
  • May 2026

Workforce attrition, Medicaid retrenchment, and structural reimbursement uncertainty are forcing providers to rethink hospital capacity, as today’s footprint is misaligned with how and where care can be delivered.

Today’s hospitals were designed for yesterday’s patients, payers, and workforce

The US hospital footprint was designed for a different demand environment and reimbursement model. Driven by an aging population and rising chronic disease burden, demand continues to grow. What has changed is where that demand shows up, how patients enter the system, and the care they require. Historically, growth was organic: shaped by community need, competition, or physician preference rather than system‑level design. Hospitals were built as community anchors, following a simple strategy: more services in more places.

Today’s reimbursement, workforce, and consumer dynamics are misaligned with this legacy footprint design. Patients no longer enter care through a single, hospital‑controlled door.1 They now arrive through different kinds of new front doors, including virtual-first platforms (e.g., telehealth, on-demand video visits, digital triage), retail clinics (e.g., pharmacy-based walk-in care), freestanding urgent care centers, ambulatory surgery centers, and payer-steered networks (e.g., insurer-owned physician practices and affiliated care settings).

Full hospitals don't need more beds—they need a fundamentally different model

Staffed‑bed occupancy has risen since the pandemic, reaching roughly 75%.2 Hospitals are caring for sicker, more complex patients while absorbing lower-acuity demand that could (and should) be managed in other settings. Bed and workforce shortages loom in many markets, with a projected 86,000-physician shortage by 2036. 3

For some providers, the instinctive response is to build more. But building out of this crisis can make it worse, reinforcing a model designed for a different time. Ongoing issues are foreseeable. Government reimbursement is likely to continue to fall short of the cost of care, coverage losses from recent federal policy changes may grow the underinsured population, and rising uncompensated care is likely to continue to compress the margins that capital investment depends on. 4

The hospitals of the future may serve as focused, high‑acuity hubs within a broader, digitally coordinated network of virtual, ambulatory, and home‑based care. Demand can be intelligently routed, capacity can be managed continuously, and sites will likely be differentiated by purpose, allowing systems to build workforce resilience, improve outcomes, increase access, and align cost with need as care increasingly happens outside of the hospital walls.

Reasons to believe

There are clear structural reasons that render the existing footprint increasingly unsustainable.

  • The surge never ended. It’s not going to. As options for meeting rising demand expand, the answer isn’t to increase hospital capacity. Average hospital occupancy runs about 11 percentage points higher than pre‑pandemic levels.5 This reflects structural labor constraints and rising patient acuity, not short‑term demand spikes. Labor shortages limit hospitals’ ability to discharge patients promptly and maintain efficient throughput, which in turn can prolong patient stays and increases occupancy rates. As a result, boarding, surge conditions, and throughput stress have become baseline operating realities.
  • Wrong setting, wrong time, wrong cost. Many admissions reflect breakdowns earlier in the care pathway. About one in five readmissions stems from just five treatable chronic conditions—heart failure, diabetes, COPD, pneumonia, and urinary tract infections—that better patient management could have prevented.6 Yet care still often defaults to inpatient settings even when lower‑acuity alternatives would be clinically appropriate.
  • Duplicating services everywhere is draining your workforce. Many systems have duplicated specialty services across sites to drive growth, spreading scarce clinical talent thin. As volumes drop, competency and quality suffer. The fix is to concentrate specialty services in one or two locations within a market, strengthening outcomes and building workforce resilience.
  • Patients are placed by habit, not by logic, and it's costing the system. Patients are often placed into sites based on habit, availability, or historical patterns rather than acuity, capacity, or site mission. Without coordinated intake and routing infrastructure and technology enablement, differentiation and decentering cannot succeed.
  • Payers, retailers, algorithms, and AI are routing your patients with or without you. Patients are being directed by payer networks, employer navigation tools, retail clinics, and AI-powered symptom checkers before they reach out to a health system. If your system lacks interoperable access and routing, you risk losing influence over where care occurs.

Together, these forces require a fundamental rethinking of how the care footprint is designed and operated.  

Four no-regrets moves toward building a future-forward footprint

1. Make the hospital the last resort, not the first reflex.

Care should occur outside hospitals whenever possible. When upstream care breaks down and access is limited, lower acuity patients are routed into inpatient beds by default. Evaluate your capacity requirements across the various areas of care and service lines and reflect those needs explicitly in growth strategies and capital planning.

  • Treat admission avoidance as core infrastructure. Elevate admission avoidance from a care management initiative to a strategic operating priority. Admission becomes a managed clinical resource rather than the default outcome of upstream failure.
  • Reimagine the care model around alternative sites of care. Redesign care pathways around a default site-of-care hierarchy. The highest-acuity setting should require explicit clinical justification rather than well-worn historical patterns. Your hierarchy should be embedded into scheduling protocols, referral pathways, and clinical decision support tools, so site selection becomes systematic.

    In rural or geographically dispersed markets, traditional hospital-at-home models may not be feasible due to travel radius constraints or other factors. Some systems are exploring “intermediate recovery settings,” such as repurposed extended‑stay facilities or nearby motel space. These settings deliver monitored, lower‑acuity care at far lower cost while preserving escalation capability.

    As hospitals make these shifts, they should manage and negotiate reimbursement in lower-acuity settings through fee-for-service contracting or alternate payment models.

Innovator’s move: Fully virtual specialty service lines can scale across multiple disciplines, expanding access and smoothing demand without new brick-and-mortar capacity. Several health systems have implemented virtual-only specialty programs to extend expert care statewide.7  

2. Not every hospital should do everything. Assign purpose and enforce it.

Competitive one-upmanship—what researchers call the medical arms race—drives hospitals to duplicate high-tech services their neighbors already offer, even as occupancy averaged just 65 percent.8 In today’s workforce constrained environment, this can dilute expertise, strain coverage, and weaken resilience. Sites require missions concentrating complex services.

  • Define what each site will do and align clinical and operational leadership to those boundaries. Concentrate high‑acuity services where scale supports quality and staffing, while extending access through virtual specialty networks and outpatient access points elsewhere. Reinforce this model through recurring portfolio governance that sets site missions and aligns capital, hiring, and referral pathways accordingly, reducing duplication, strengthening outcomes, and improving system resilience.

    Your health system might, for example, review system-wide oncology volumes annually and determine that complex surgical oncology should be concentrated at one high-acuity hub while infusion services and survivorship programs remain distributed. Governance reviews would align referral pathways, capital investment, and physician recruitment, reinforcing concentration over time rather than allowing gradual re-duplication.

Innovator’s move: Stand up a data-driven service-portfolio “control tower” that continuously refines where services live using real-time demand signals, outcomes, and resource availability while automatically aligning capital priorities, staffing models, and referral routing rules to that logic.  

3. Treat your footprint as a living system, not a fixed asset portfolio.

 Footprint strategy should move from episodic capital planning to continuous capacity decisions, transforming hospitals from fixed assets into adaptable infrastructure as demand and workforce evolve.

  • Operationalize continuous footprint realignment. Define measurable triggers, such as sustained occupancy thresholds, Emergency Department (ED) boarding duration, or seasonal demand patterns, that automatically initiate predefined actions. When occupancy approaches unsafe levels (e.g., sustained movement toward the ~85% threshold), escalation pathways should activate without requiring ad hoc intervention.
  • Design brick-and-mortar to enable flexibility. Flexing the footprint requires physical space that can be reconfigured and not just incrementally improved. Prioritize clinical environments that support multiple uses over time, including units that can flex across levels of care (e.g., inpatient, observation, step-down), standardized room layouts that accommodate different acuity needs, and infrastructure that allows space to be repurposed without major renovation. Without this flexibility, operational changes remain constrained by fixed layouts, prompting your organization to add capacity rather than adapt to it. As care models evolve, the ability to reconfigure existing space becomes a core enabler of footprint strategy.
  • Balance flexibility with core protection. Align admission criteria with unit purpose to preserve capacity for the highest-acuity patients. Without this discipline, rising ED volume can drive unnecessary medical admissions, eroding access to complex care. Flexibility should expand and contract capacity but not at the expense of appropriate use.

Innovator’s move: Design capacity beyond the hospital by treating virtual, home based, and community settings as deliberate “digital and distributed assets.” Invest in standardized virtual care platforms, remote monitoring, and home‑enabled clinical workflows that can scale rapidly in response to demand, creating flexible capacity without new physical construction. Over time, these distributed settings can function as a dynamic extension of the footprint, absorbing variability and safeguarding hospital capacity for the highest‑acuity care.  

4. Digital access isn’t a patient convenience play. It’s a key to a strong capacity strategy.

As entry points multiply, especially in Medicare Advantage and employer-sponsored plans, systems require AI‑enabled routing to match demand to capacity. Without it, care may be steered by convenience, not acuity.

  • Link digital strategy directly to capacity strategy. Digital front doors should be designed as routing engines that help patients find appropriate options beyond the ED. Digital intake should be explicitly aligned with appropriate acuity matching and site-of-care hierarchy.
  • Embed AI-enabled clinical decision support at the front of the pathway. Deploy AI-supported symptom triage, risk stratification, and remote monitoring tools that identify early deterioration and route your patients to the appropriate care setting before acute admission becomes inevitable. Caring for patients before acute events requires intelligent triage, not just alternative physical locations.
  • Extend routing logic into external and consumer platforms. Embed your routing protocols into digital health platforms and consumer-facing tools so your patients are guided to the top care setting for their needs.
  • Unify fragmented access channels. Call centers, physician referrals, and digital scheduling tools should operate through a single intake layer with consistent routing logic applied across the various entry points—so a patient calling a clinic, being referred by a physician, or booking online is routed using the same logic.

Innovator’s move: Build a network command center anchored by an API-ready care operating system that accepts demand from any external front door, including AI agents and third‑party platforms. Interoperability and capacity‑aware scheduling can become a competitive advantage as routing logic automatically integrates acuity, workforce availability, site mission, and outcomes. Demand orchestration becomes core system infrastructure.  

Redesign or be redesigned

Structural occupancy pressure, workforce scarcity, and upstream demand shifts are no longer emerging risks. They are present constraints. Systems that delay will likely find capital trapped in inflexible assets, clinical capacity overwhelmed, and demand increasingly routed elsewhere. The hospital can remain indispensable, but only if its role is deliberately redefined and secure. The cost of inaction is unlikely to be a gradual decline. Rather, the toll could be loss of control over capacity, access, and performance.

1 PwC, "The Consumer-First Era of Health: PwC's 2025 US Healthcare Consumer Insights Survey," Oct. 20, 2025. https://www.pwc.com/us/en/industries/health-industries/library/healthcare-consumer-insights-survey.html

2 R.K. Leuchter, B.A. Delarmente, S. Vangala, Y. Tsugawa, C.A. Sarkisian, “Health Care Staffing Shortages and Potential National Hospital Bed Shortage,” JAMA Network Open 8, no. 2 (2025): doi:10.1001/jamanetworkopen.2024.60645

3 Association of American Medical Colleges, “New AAMC Report Shows Continuing Projected Physician Shortage,” March 23, 2023. https://www.aamc.org/news/press-releases/new-aamc-report-shows-continuing-projected-physician-shortage

4  https://www.pwc.com/us/en/industries/health-industries/library/healthcare-trends.html

5 Leuchter, "Health Care Staffing Shortages" (see footnote 2)

6 H.J. Jiang, M.L. Barrett, "Clinical Conditions With Frequent, Costly Hospital Readmissions by Payer, 2020," Healthcare Cost & Utilization Project, Statistical Brief No. 307 (2024): https://hcup-us.ahrq.gov/reports/statbriefs/sb307-readmissions-2020.jsp

7 R. Tisdale, K. Burnett, M. Rogers, K. Nelson, L. Heyworth, D. Zulman, “An Approach to Evaluating the Impact of Virtual Specialty Care: The Veterans Health Administration's Clinical Resource Hub as Case Study,” JAMIA Open 8, no. 3 (2025): https://doi.org/10.1093/jamiaopen/ooaf038

8 J.R. Horwitz, C. Hsuan, A. Nichols, "The Role of Hospital and Market Characteristics in Invasive Cardiac Service Diffusion," National Bureau of Economic Research Working Paper No. 23530, (2017): https://www.nber.org/papers/w23530

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