
The state of consumer packaged goods: Why it’s time to self-disrupt
PwC’s inaugural CPG Executive Survey reveals a sector reckoning with growth challenges rooted in external forces as well as internal inertia.
PwC’s inaugural CPG Executive Survey reveals a sector reckoning with growth challenges rooted in external forces as well as internal inertia.
This year marks the 10th anniversary of our Holiday Outlook and its perspectives on consumer behavior and spending trends.
In an era defined by margin pressure, consumer preference shifts, AI and shifting loyalty, hospitality leaders are rethinking what gives a brand staying power.
PwC at NRF 2026 is where bold ideas meet real-world strategy to help leaders reimagine retail through innovation, AI, and customer insight.
Consumer markets assurance insights is a quarterly summary for the consumer markets industry. It provides an overview of emerging economic, accounting, reporting and regulatory matters relevant to the industry.
American families are forging ahead with back-to-school shopping plans despite mounting economic pressure, according to PwC’s latest consumer survey.
Transactions suggest dealmakers continue to pursue scale, specialization, and global expansion where demand signals remain strong.
Even with ongoing uncertainty around tariffs, rising costs and shifting consumer demand, companies are still doing deals — they're just being more careful.