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Emerging consumer sentiment
The twin public health and economic crises are driving changes in consumer behavior that could have long-lasting effects. We surveyed consumers to better understand these changes.
How are consumers adjusting to shopping during a pandemic?
New habits in response to health and safety concerns
Economic concerns loom large
Bracing for uncertainty with loaded pantries
Resuming activities after shelter-in-place mandates ease
Safety measures matter to consumers
More time at home = change in priorities
What activities are adding to consumers' quality of life?
Experimenting with new brands
Lasting changes likely
Looking ahead
In response to this rapidly evolving public health crisis, consumers are changing how they live and work. And what and how they buy. We believe some of these fundamental shifts will likely have long-lasting effects on consumer purchasing behavior.
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