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Emerging consumer sentiment

The twin public health and economic crises are driving changes in consumer behavior that could have long-lasting effects. We surveyed consumers to better understand these changes.

How are consumers adjusting to shopping during a pandemic?

New habits in response to health and safety concerns

Economic concerns loom large

Bracing for uncertainty with loaded pantries

Resuming activities after shelter-in-place mandates ease

Safety measures matter to consumers

More time at home = change in priorities

What activities are adding to consumers' quality of life?

Experimenting with new brands

Lasting changes likely

Looking ahead

In response to this rapidly evolving public health crisis, consumers are changing how they live and work. And what and how they buy. We believe some of these fundamental shifts will likely have long-lasting effects on consumer purchasing behavior.

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Vishal Garg

Principal, PwC US

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Paul Leinwand

Principal, PwC US

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Tom Puthiyamadam

Digital Products & Consumer Markets Advisory Leader, PwC US

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Samrat Sharma

Principal, PwC US

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