Move beyond compliance. Use tax to fuel strategy, unlock capital and scale with confidence.

Financial services tax

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Turning complexity into clarity

Transformation is reshaping financial services—from shifting investor demands to evolving capital flows. Tax now plays a strategic role in structuring deals, reallocating portfolios and driving agility. PwC helps align tax with your investment goals, from design through exit, powered by adaptive technology.

Our dedicated Financial Services Tax team brings deep sector experience and connected technology across banking, asset management, private equity, insurance, infrastructure and real estate along with our state and local tax and global structuring subject matter specialists—so you can confidently align your tax strategy with your business priorities and drive long-term value.

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Tax strategy for a shifting market

Adapting tax strategy for private credit

The growing demand for retail-friendly alternatives and the potential to tap the 401(k) market adds to the pressure for tailored tax design, requiring early planning and industry-specific insight to avoid execution delays and tax leakage.

Navigating the tax policy landscape

Financial services firms must remain agile, running scenario analyses and stress testing tax assumptions across legal entities and investor groups. The impact is amplified in fast-moving markets like private equity, real estate, and retail alternatives, where timing and flexibility are critical.

Future-ready tax structures for global change

Financial institutions must rethink tax design with commercial intent, aligning structures with both cross-border capital flows and evolving capital, liquidity and risk standards. From portfolio rationalization to legal entity restructuring, tax strategy is central to enabling agility, easing compliance demands and supporting long-term growth.

Smarter tax operations for growth

From launching funds to adapting to market shifts, organizations need tax operating models that integrate skilled talent, process efficiency, and digital tools. AI and real-time analytics may help improve scale, precision and responsiveness to compliance demands. When connected to ERP systems and governed centrally, a modern tax model helps enable confident decisions in a fast-moving environment.

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Brian Rebhun

Brian Rebhun

Financial Services Tax Lead, PwC US

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