Consumer Intelligence Series

Insights into consumer attitudes and behaviors in the rapidly changing technology landscape

About the series

PwC’s award-winning Consumer Intelligence Series enables greater insight into consumer and executive attitudes and behaviors in the rapidly changing technology landscape. The findings are based on surveys, focus groups, video interviews, immersion sessions with industry specialists and online listening campaigns. The series has examined a wide range of issues such as privacy, smart homes, artificial intelligence, wearable technology, video content consumption and the mobile wallet.

Featured release

Are we ready for the Fourth Industrial Revolution?

Consumer and employee comfort with—and trust in—4IR technologies will likely determine the potential opportunities for growth and efficiencies that these technologies can offer businesses. In this new research, we found that while 4IR may be everywhere, not everyone is yet fully on board.

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Matthew Lieberman

Marketing Leader, PwC US

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