Family Enterprises

Supporting your legacy for more than 170 years

Growing your legacy

Families are known for their entrepreneurial spirit, a commitment to community, a focus on long-term strategic thinking that is all deeply rooted in their family’s values. This is their legacy. As families move into future generations—whether that is transitioning from one generation to the next for the first time or for the 5th time—enterprising families have unique challenges. Growing their legacy becomes a continuous balance of making decisions for what is best for the family and what is best for their enterprise.


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Video: Balancing what’s best for the private company business and the family

Managing ownership and growth

PwC has been serving families and supporting their legacy for more than 170 years. Our team of more than 2,300 dedicated professionals brings deep knowledge and experience serving families, and offers a wide range of services to help families grow their business while protecting their wealth.

We work with more than 3,000 families to help solve a wide range of challenges as they manage both the ownership and growth of the family business. We help families across all aspects of their enterprise, including:

  • Continuity and succession planning
  • Defining purpose and values with a family charter
  • Tax and wealth planning
  • Family management and conflict management
  • Board composition and responsibilities
  • Digital strategy and transformation
  • Revenue models and efficiency improvements
  • Financing and deal opportunities
  • Family and business governance


Family wealth continuity conference: Enterprising family investment approaches

September 27, 2019

The unit of analysis of family enterprise success has moved beyond the core business entity to the family itself – with the ultimate goal to sustain the enterprising family as a wealth owner. Enterprising families must continue to rethink the question “What business are we in?” and move toward the question “What do we hope to achieve through our shared family wealth?”

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Jonathan Flack

Private Company Services, Family Enterprises Leader, PwC US

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