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Drilling for data: Digitizing upstream oil and gas
Basic guiding principles companies should consider when developing their digital business models.

Enhanced Profit Recovery Series

With the advent of cloud computing, Internet of Things (IoT), heavy duty sensor technology, and high resolution downhole communication, predictive analytics gained popularity in the energy sector. 

In upstream and oil field services in particular, the complexity of the subsurface environment and the vast amount of data collected from disparate sources—such as seismic, core floods, production history, and well logs—make the case for application of predictive analytics.

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Niloufar Molavi
Energy, Utilities, and Mining Co-leader Global and US Energy Leader, PwC US
Tel: +1 (713) 356 6002
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Bobby Marandi
US Energy Tax Leader
Tel: +1 (713) 356 5556
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Reid Morrison
Global Energy Advisory Leader, PwC US
Tel: +1 (713) 356 4132
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Joe Dunleavy
PwC US Energy Deals Leader
Tel: +1 (713) 382 6638
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