Next in consumer markets 2025
The consumer markets industry stands at a defining moment as AI transitions from isolated deployments to the cornerstone of enterprise-wide transformation.
Consumer markets publications
Fast food innovation is missing the point. Here’s what 5,500 customers say they actually want.
Our survey of 5,500 consumers reveals that in the quick service restaurant (QSR) industry, taste and location—not price—are primary drivers of customer choice.
Wyndham boosts speed and service with AI agents
Wyndham used AI agents to cut brand review time by 94% and boost guest support, scaling smarter across global operations.
Next in consumer markets workforce: Trends impacting labor in 2025
A workforce reckoning is underway in consumer markets as the labor market experiences transformative shifts.
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The state of consumer packaged goods: Why it’s time to self-disrupt
PwC’s inaugural CPG Executive Survey reveals a sector reckoning with growth challenges rooted in external forces as well as internal inertia.
Holiday Outlook 2024
This year marks the 10th anniversary of our Holiday Outlook and its perspectives on consumer behavior and spending trends.
What makes a hospitality brand stand out?
In an era defined by margin pressure, consumer preference shifts, AI and shifting loyalty, hospitality leaders are rethinking what gives a brand staying power.
PwC at NRF 2026: Where consumer markets leaders explore bold ideas, AI innovation, and practical strategies to deliver lasting customer impact
PwC at NRF 2026 is where bold ideas meet real-world strategy to help leaders reimagine retail through innovation, AI, and customer insight.
Consumer markets accounting and reporting insights: June 2025
Consumer markets assurance insights is a quarterly summary for the consumer markets industry. It provides an overview of emerging economic, accounting, reporting and regulatory matters relevant to the industry.
Back to school 2025: Parents prioritize education spending
American families are forging ahead with back-to-school shopping plans despite mounting economic pressure, according to PwC’s latest consumer survey.
Hospitality and leisure: US Deals 2025 midyear outlook
For well-capitalized buyers, current conditions offer an opening to acquire differentiated assets at favorable terms.
Consumer packaged goods and retail: US Deals 2025 midyear outlook
Even with ongoing uncertainty around tariffs, rising costs and shifting consumer demand, companies are still doing deals — they're just being more careful.
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