PwC’s 2024 US Healthcare Consumer Insights and Engagement Survey
PwC’s analysis of US consumers’ attitudes and opinions towards the healthcare system including affordability, adoption of tech-enabled healthcare and trust.

Research and analysis on the major trends affecting the health industry
The health industry is navigating rapid change — from shifting consumer expectations and affordability concerns to regulatory complexity and climate-related pressures. Our research and thought leadership explore what’s shaping the future, with insights from across the ecosystem: patients, providers, policymakers and innovators. Dive into the data, listen to expert voices and explore the ideas driving smarter decisions in health today — and tomorrow.
PwC’s analysis of US consumers’ attitudes and opinions towards the healthcare system including affordability, adoption of tech-enabled healthcare and trust.
How does climate change impact human health? Health industry leaders’ concerns are growing beyond environmental impact to the profound impact on human health.
PwC’s Health Policy and Intelligence provides risk and regulatory professionals with the latest developments as regulatory requirements evolve in the health industry.
Commercial health care spending growth is estimated to grow to its highest level in 13 years, according to PwC’s newest research into annual medical cost trend. PwC’s Health Research Institute (HRI) is projecting an 8% year-on-year medical cost trend in 2025 for the Group market and 7.5% for the Individual market. This near-record trend is driven by inflationary pressure, prescription drug spending and behavioral health utilization. Explore this year’s forecast and the forces shaping it.
Next Move discusses the latest regulatory and technology policy developments and how risk leaders can react. Read the latest issue on Responsible AI.
Women executives share their stories about leading their teams and organizations to deliver patient outcomes.
Learn how PwC developed a model to treat food as medicine that addresses the impact of nutrition on health by focusing on four key levers: food insecurity, access to nutritious food, medically tailored meals (MTM) and food technology.