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Your future, accelerated.

PwC and Google Cloud

Google Cloud Next | April 22-24 | Las Vegas, NV

Where trusted strategy meets intelligent technology.

PwC is excited to be at Google Next 2026, joining leaders and innovators to explore AI and cloud technology, tools, and insights that are making new opportunities possible – even ones that once seemed impossible. Together with Google Cloud, we’ll share how organizations can move from experimentation to impact with practical strategies, hands-on learning, and real-world solutions. Connect with us to elevate your experience.

Our activations during Google Cloud Next 2026

Below is a sampling of how we can enhance your Google Cloud Next experience. Stay tuned for updates as we continue to add times, dates, and more PwC-hosted events, and our Next agenda sessions!

If you are interested in joining us for any of our events, please complete the form at the bottom of this page or reach out to your PwC contact for more information.

Connect. Innovate. Accelerate

Conference days move fast. The PwC Lounge, located in Mandalay Bay Azure (sadly, we couldn't change the name), is our space to slow things down, recharge, and re-enter Google Cloud Next ready for what’s ahead. 

Designed for both energy and ease, the lounge offers a mix of immersive experiences and relaxed spaces to connect, learn, or simply take a breather between sessions. Inside the lounge, you’ll find: 

  • Two high-performance F1 racing simulators 
  • Comfortable seating for conversations, meetings, or quiet moments 
  • Live streams of Google Cloud Next keynotes 
  • Interactive demos and hands-on experiences 
  • Lunch-and-learn sessions
  • Happy hours 

Drop in, reset your pace, and experience how PwC is helping organizations move faster with confidence. 

Wednesday, April 22, 2026 | Time: 7:00 pm - 10:00 pm

Join us for an exclusive evening at Skyfall Panoramic Bar and Lounge in Las Vegas! Take in views of the Las Vegas strip while networking with industry leaders and enjoying an unforgettable evening filled with entertainment, gourmet bites, and refreshing cocktails. This special event offers a unique opportunity to unwind and connect with peers in a vibrant, star-lit atmosphere.

Interested in joining? Complete the form at the bottom of the page.

Skyfall Panoramic Bar and Lounge in Las Vegas

Thursday, April 23 | 4:00 PM – 6:00 PM | PwC Lounge

We're excited to bring back Cloud and Cocktails for a fourth year! This year, expect some new twists while enjoying an afternoon of innovation and indulgence. Demos will include:

  • Agentic commerce: Discover how our agentic commerce solution, powered by Gemini Enterprise and the Universal Commerce Protocol, transforms fragmented digital journeys into intelligent, conversational experiences.
  • Agentic finance transformation: Experience how AI agents embedded into finance workflows on a unified Google Cloud data foundation transform fragmented, manual processes into a continuously intelligent finance function.
  • Fit for Growth Agents: In this demo, PwC will showcase how Annotation Agents help organizations improve the quality and reliability of AI systems, reduce operating costs tied to manual workflows, and accelerate execution of complex processes. Attendees will see a live demonstration of agentic autoraters and the “Small Mighty Team” operating model, illustrating a practical blueprint for scaling evaluations, enabling continuous improvement, and driving successful enterprise-wide AI adoption.
  • SecOps toolkit: Discover how PwC accelerates Google SecOps enablement with automation, AI, and engineering-grade tooling through a live demo of accelerators that speed onboarding, enhance engineered ingestion for faster detection, and safeguard response automation from drift using real-world SOC workflows.
  • Store operations AI agent: See how retailers are moving from reactive dashboards to predictive, AI-powered operations on the store floor.

Signature cocktails complement our featured demos, striking the perfect balance between learning and fun. Cheers to an unforgettable experience!

PwC Next Agenda Sessions

Wednesday, April 22 | 4:30 – 4:50 PM | Expo Theatre 2

This lightning talk explores how an AI consumption hub creates a unified command center for decision intelligence by connecting data, context, governance, and intelligent agents in one ecosystem. We’ll show how embedding semantic understanding, automated data lineage, and agent-driven workflows directly into the data foundation enables leaders to shift from reactive insights to proactive, real-time decisioning.

Thursday, April 23 | 2:45 – 3:30 PM | Location TBD

This Spotlight Session focuses on decisions executives must make, including assessing AI-driven cyber risk amid accelerating global and technological change, understanding how actions taken in the first critical hours of an incident shape operational, reputational, and legal outcomes, as well as developing appropriate, organization-wide frameworks to reduce these emerging risks before crisis begins.

Date, Time and Location TBD

This breakout panel explores how organizations can respond by entering agentic commerce and agentic store operations; two sides of the same system. Agentic commerce acts on behalf of customers, not just advises - a virtual personal shopper with a wall. Agentic store operations translates consumer demand into execution, proactively. Informed by synthetic customers and real-time signals, together they enable retailers and CPGs to move at the speed of culture rather than the pace of quarterly data.

Date, Time and Location TBD

Join this breakout panel for a candid look at the physics, economics, and strategy behind the machine that is changing the world. We will reveal how PwC is helping the world’s largest organizations plug into this grid, translating this raw infrastructure advantage into their own operational "AI Factories" that drive strategy, security, and scalable value.

PwC Lounge Sessions

Wednesday, April 22 | 12:00 PM – 1:00 PM | PwC Lounge, Mandalay Bay

This session cuts through the hype to provide a clear-eyed view of agentic AI in cybersecurity. We'll define what makes an agent truly "agentic" versus just another automation script. We will explore what is practically achievable now—using real-world examples from platforms like Google SecOps—versus what remains on the horizon.

Thursday, April 23 | 8:30 AM – 9:30 AM | PwC Lounge, Mandalay Bay

As organizations move from AI pilots to production systems, the real challenge becomes operating agents reliably, efficiently, and at scale. Through taking a strategic approach to deploying agentic AI, customers adopting AI systems realize value across three dimensions:

  • Increase the quality and reliability of AI systems
  • Significantly reduce operating costs associated with human-led and manual workflows
  • Increase the velocity of executing complex workflows

During this session, PwC will present an approach for deploying agentic AI at scale. This includes strategies to scale evaluations for complex use cases, operate agentic AI to reduce reliance on manual workflows, and enable continuous monitoring and improvement to ensure agents achieve business objectives. PwC will also demonstrate agentic autoraters and highlight how these tools, combined with the “Small Mighty Team” operating model, provide a blueprint for successful enterprise-wide adoption.

Thursday, April 23 | 12:00 PM – 1:00 PM | PwC Lounge, Mandalay Bay

Join us for an exclusive, no-fluff lunch panel featuring leaders from PwC, Google Cloud, and a pioneering retail brand already on the front lines. We'll pull back the curtain and reveal real-world blueprints for success, showcasing how Google’s brand-new UPC and Gemini Enterprise for Customer Experience are being used to power this new reality.

Fuel your day. Visit PwC at booth #1921!

As AI-powered reinvention accelerates, so do we. Step into our F1 car for a LinkedIn-worthy photo op or refuel with electrolyte drinks and snacks tailored to what your body needs, then see PwC and Google Cloud in action through our performance dashboards.

This isn’t hype. Together, PwC and Google Cloud are transforming how organizations engage their customers to deliver leading experiences. Stay ahead of the curve and don’t miss your chance to connect, reset, and accelerate what’s next.

A look-back at Google Cloud Next 2025

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