Performance Analyzer

Our integrated solution helps consumer packaged goods companies plan and manage trade promotions and transform revenue growth management through powerful analytics and predictive modeling.

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Improve how you manage revenue growth and trade promotions with a single tech-enabled platform

Unlock data-driven insights for more informed pricing and promotion decisions

Discover connections between category management, pricing optimization, post-event analysis, and trade funding with advanced analytics that help you evaluate returns, understand how you stack up against competitors and continually improve performance.

Connect enterprise-wide data sources for easier and faster team analysis

Integrate systems across your organization to view vital information in an easy-to-use dashboard. Harmonize and standardize data to improve reliability, and get third-party insights into external factors to help get more accurate planning.

Access leading-edge technology to gain an advantage in the CPG industry

Leverage machine-learning algorithms with predictive modeling to find unique business opportunities and automate data preparation to help eliminate manual effort so you can spend more time driving growth.

Apply in-depth analysis to improve your promotions and merchandising events

Measure how your trade promotions perform, assess profitability and determine if there are consistencies among past events to help identify leading practices for your brands and customers. Forecast future performance with a predictive model, custom built for your business by PwC, and use scenario planning to help define next steps to improve the return on your promotion spend.

Get powerful analytics to boost pricing plans and help increase ROI

Evaluate your market position and assess the effectiveness of pricing strategies and pricing actions executed across channel, customer, category and brand. Uncover deep insights into profit, loss and profitability drivers at any intersection of the customer, product, time and geography.

Plan and execute your trade promotions with more visibility and confidence

Collaborate across sales, operations and finance teams in a single digital environment so you can better manage events, net funding position, trade accruals and more. Our intuitive application helps monitor ongoing performance and retailer execution, as well as set tailored guidelines.

Effectively model consumer demand using advanced machine-learning algorithms

Develop, review and interpret models in intuitive terms, without needing a data scientist or statistician. Our predictive modeler applies proven AI-enabled models to your organization's unique data and demand conditions, helping you forecast sales under practically any merchandising condition.

Gain a holistic understanding of your business with a data lake engine built for CPG manufacturers

Get actionable insights by consolidating, cleansing and harmonizing data from diverse sources including POS systems, inventory information and syndicated market data from IRI and Nielsen. Analyze data in the way that’s right for your organization with features and functions tailored to support your unique challenges.

Designed for today’s needs

PwC’s 30+ years of real-world experience and industry-leading strategies for end-to-end revenue management are built into each aspect of our digital solution.

We bring strategic forecasting to tactical management functions, helping global clients develop more effective and efficient merchandising plans.

Whether you’re using our standard deployment or require something configured to your specific needs, our high performance platform can scale across functional areas to drive a smarter, more agile enterprise.

Trusted by our business community

Case study

Making real-time decisions to drive sales and profits

Learn how a leading packaged foods company transformed trade spend to help drive $100M improvement in profits.

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Connect with us

Let’s talk about how Performance Analyzer can help you.

Hans K. Van Delden

Principal, Strategy&, PwC US


Penny Boswell

Principal, PwC US


Please provide some information so we can answer any questions you have.

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