Effectively Tackling Innovation Risk Helps Fuel Organizational Growth, Says PwC

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Seventh annual PwC report shows how risk leaders are effectively addressing challenges that accompany innovation

New York, April 11, 2018 – As technological innovation continues to revolutionize the business landscape, organizations are also grappling with newfound risks and unchartered challenges. PwC’s 2018 Risk in Review Study, “Managing risks and growth in the age of innovation,” shows how a distinct set of risk management practices can arm organizations to capture value from their innovation efforts and better manage related risks for further growth.

Surveying more than 1,500 senior risk executives ranging from chief risk officers to audit/risk committee members, to CEOs at organizations headquartered in 76 countries, PwC’s study explores actions that risk executives are taking to achieve the appropriate risk-reward balance as they lean into innovation. More than half (60 percent) of those polled manage innovation risk very effectively or somewhat effectively – a cohort of the survey population which the study labels as “Adapters.”

Adapters outperform their less effective peers in several areas including their level of influence over decision-making about innovation such as implementing new technologies to develop new products (57 percent versus 18 percent of Non-adapters) and the value they say their risk management function brings (58 percent versus 18 percent, respectively note significant value). Notably, Adapters are also two-to-three times more likely to express confidence in their risk management program’s ability to effectively manage risk from new technologies including artificial intelligence and the Internet of Things than their less effective peers — and more likely to expect revenue growth.

“Organizations are embracing the potential of emerging technologies like big data, AI and IoT,” said Jason Pett, leader of PwC’s U.S. Risk Assurance practice.  “But risk management is often overlooked during periods of innovation. The Adapters are the exception. They are tackling risk differently, and are three times as likely to say their function contributes significant value, better positioning their organization to succeed in today’s quickly evolving business environment.”

Given the many benefits of embracing innovation in a risk-conscious manner, PwC’s survey outlines five distinctions that separate Adapters and Non-Adapters. 

  1. They engage early and often across the innovation cycle. Adapters are twice as likely as Non-Adapters to advise on innovative activities before the planning stage.
  2. They use multiple actions to address their risk exposure from new initiatives. Adapters more often use four or more actions ranging from revisiting objectives and strategy to sharing the risk than their less effective peers.
  3. They adjust risk appetite and tolerances with frequency. Adapters adjusts the risk appetite for all eight innovative activities listed in our survey, and most often when creating new products outside their core offerings and implementing new technologies.
  4. They harness new skills, new competencies and new tools to support innovation. While 58 percent of Adapters report that they are bolstering their risk management capabilities by adding new skill sets, just 39 percent of Non-Adapters plan to do this.  
  5. They monitor and assess effectiveness of risk management in multiple ways. Fifty-one percent of Adapters use external parties to assess their risk management capabilities, while only 27 percent of Non-Adapters are monitoring their effectiveness in this manner.

“Organizations must understand that risk management and innovation go hand-in-hand. Innovation brings great opportunity.  A keen awareness of the necessary actions to address both known and unanticipated risks that accompany innovation, can equip risk executives to succeed in this fast-changing environment,” added Brian Schwartz, U.S. Governance, Risk and Compliance Enablement Solutions Leader at PwC. “Risk executives should be engaged throughout the innovation lifecycle to effectively identify, assess, and manage innovation risk.”

To download a full copy of the report, along with additional related content, please visit: www.pwc.com/riskinreview.

About PwC's Risk Assurance practice

PwC understands that significant risk is rarely confined to discrete areas within an organization. Rather, most significant risks have a wide-ranging impact across the organization. As a result, PwC’s Risk Assurance practice has developed a holistic approach to risk that helps to protect businesses, facilitate strategic decision making and enhance efficiency. This approach is complemented by the extensive risk and controls technical knowledge and sector-specific experience of its Risk Assurance professionals. The end result is a risk solution tailored to the unique needs of the organization.

About PwC

At PwC, our purpose is to build trust in society and solve important problems. PwC is a network of firms in 158 countries with more than 250,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

© 2018 PwC. All rights reserved.

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