What sparked the need for change?
“We needed to find leading digital solutions so we could better connect with our members, drive growth and manage our business effectively. Our organization faced gaps in membership management, lacked reporting and learning resources, and was operating with siloed data systems. We were missing a standard communication platform that could be accessed across headquarters and local chapter organizations, which caused a disjointed membership experience as we worked to create a 'NABA Nation.’”
What solution did the teams unlock by working together?
“PwC offered pro bono support in designing a digital transformation roadmap that provides unprecedented visibility into our business performance and opportunities for data-driven decision-making. Our newly integrated tech systems offer capabilities across CRM, accounting, ERP and training, which will help fuel member growth by approximately 17X and run NABA headquarters and chapters more efficiently.”
Where did tech innovation meet human ingenuity?
“We’re poised to provide superior services and efficient operations, and to fulfill our mission to ‘lift as we climb.’ NABA members will receive personalized experiences, content and communications to support their personal and professional growth. Curated training on events and mentorship will help our volunteers gain new skill sets while creating an environment based on trust. Analytics and automation will empower our leaders to make data-driven decisions.”
What was the real-world impact of approaching things differently?
“PwC’s proprietary PRISM Framework — used to design, diagnose and solve digital marketing and commerce needs to benefit the customer journey — allowed us to identify gaps in our digital maturity and membership engagement. It also provided insights and technology recommendations to advance us to a leading digital position. PwC’s alliances with technology providers helped us find the right solutions to include in evaluation and implementation processes.”