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Health systems have the opportunity to become a driving force for growth and healthier patient outcomes. We predict that within the next 10 years, the traditional infrastructure-heavy model will collapse, replaced by a distributed, tech-enabled system that delivers care anywhere, anytime with most care moving into the home, enabled by wearables, implantables and virtual command centers that orchestrate treatment remotely.
Care-at-home is anchored by four high-impact models designed to manage acute and chronic conditions while meeting the growing demand. These models are unlocking new value for health systems by increasing hospital capacity, reducing readmissions and improving patient satisfaction. As health systems shift toward value-based care, these scalable frameworks present a compelling opportunity for investment, innovation and long-term growth in a rapidly expanding market.
The US home healthcare market is projected to reach US $239 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.7%.
Growth is fueled by several trends, most notably consumers themselves. Consumers are moving away from in-person visits toward virtual, at-home and retail models. Growth won’t come from square footage but from scalable, digital-first platforms. While 72% of consumers received care at a doctor’s office in the last 12 months, only 34% say they would ideally like to receive care at a doctor’s office in the future.
At the same time, according to USA.gov, other factors are at play:
Aging patient population: The US senior population will exceed 70 million by 2030. Many prefer the convenience and affordability of home-based care. The National Institute on Aging confirms a strong trend toward aging in place, powered by digital tools like telehealth and hospital-at-home models. 1,2
Digital innovation: Smart tech is transforming care delivery, boosting access, efficiency and outcomes. AI, telehealth platforms, wearable connected devices and remote patient monitoring (RPM) are turning health data insights into health interventions.
Regulatory momentum: Updates from the Centers for Medicare & Medicaid Services (CMS) are accelerating adoption of home healthcare, creating incentives for home-based care.
Despite its promise, care-at-home delivery faces operational challenges that still should be addressed.
To succeed, health systems should define their care-at-home services, identify and build enabling capabilities, and invest in scalable technologies that elevate care outcomes and patient experiences. That means investing in workforce development and strategic partnerships while navigating regulatory complexity, embracing AI innovation and improving payer reimbursement. Here’s how you can develop a holistic strategy that integrates clinical, operational and technological capabilities to compete and lead in this market.
Align your operating framework with your executive priorities of growth, quality, risk management and ROI by concentrating on six strategic pillars.
Prioritize offerings with measurable impact and clearly define the roles, capabilities and infrastructure required to scale them effectively. Pinpoint the services and use cases that generate the greatest clinical and financial returns. Below are key examples of high-value services powering transformation in home-based care.
Selecting the right care-at-home use cases is only part of the equation. Success hinges on how services are delivered. You might, for example, appoint a dedicated care-at-home coordinator to manage logistics, social support and community resources. Assign care managers to focus on clinical oversight, assessing patient conditions, developing personalized care plans and confirming consistent communication among patients, families and providers.
Start by defining the essential functions required to support priority home care use cases, then map those needs across patients, clinical and non-clinical teams. Prioritize foundational and enabling capabilities to inform smart, scalable technology investments.
Turn insight into action. Use smart tools to help drive timely interventions and seamless care coordination. Harness the power of technology to turn data into action and care delivery. Identify critical data signals that enable timely clinical and non-clinical interventions and evaluate platforms that support scalable capabilities from remote monitoring to predictive analytics. Invest in omnichannel solutions that create seamless, transparent communication among patients, caregivers and providers. Consider adopting these forward-thinking actions.
Health systems should have a clear strategy, scalable capabilities and the right collaborators. We can help you create your care-at-home model—from identifying high-impact use cases to implementing AI-powered analytics, virtual care platforms and integrated operating models—so you can move faster, more effectively and at scale with measurable results.
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