The cryptocurrency space has two opinionated and well defined groups—believers and nonbelievers. To date, there has been little middle ground. However, this is quickly changing. Indeed, financial services firms are seeing increasing demand from their customers for access to Bitcoin and other cryptocurrency-related products, and the capital markets also are confronting a broad set of crypto-related developments. As the space continues to develop, other organizations are exploring whether to get involved, and where to begin.
Given the dynamic nature of the market, the emerging legal and regulatory climate, and the sheer volatility of crypto assets, it can be a daunting task to define the space or even understand the strategic rationale of introducing a cryptocurrency into an organization. This is especially true for directors and executives who may not be well versed in cryptocurrencies, their limitations, or even the underlying technology—not to mention the regulatory, risk, accounting, data security, and tax considerations that arise when dealing with a new asset class or service offering.
Financial Services Advisory Leader, PwC US
Financial Services Advisory Digital Leader, PwC US
Financial Services Marketing Leader, PwC US