Banks can regain tech advantage through serverless computing
Every bank is first and foremost a software company and serverless computing provides the opportunity for banks to disrupt their own IT.
Operating at the intersection between financial services and emerging technology
The financial services and technology industries converge in a way that impacts infrastructure and operations for existing and evolving business models. Examples include peer-to-peer payment technology and clearing and settlements solutions such as blockchain, which result in better, more customer-focused solutions at lower costs.
Financial institutions, like all other customer-centric businesses, must respond faster to innovation. In a recent PwC survey of the banking industry, 29% of respondents cited “research, development and innovation” as investment priorities. Many institutions have implemented initiatives or even launched dedicated labs to drive innovation. In our experience, however, such efforts alone may fail to deliver significant business results.
The rise of FinTech has created new opportunities for existing incumbents to leverage new technologies, partner with new market entrants and drive efficiencies.

Redrawing the lines: FinTech's growing influence on financial services
View PwC's findings from a comprehensive global survey of over 1300 senior financial services and FinTech executives. The report is complemented by proprietary research from DeNovo, an online platform powered by PwC’s subject matter experts in financial services and emerging technologies.
PwC offers a seamless end-to-end services portfolio to help financial incumbents to leverage FinTech trends and convert threats into opportunities:
Every bank is first and foremost a software company and serverless computing provides the opportunity for banks to disrupt their own IT.
A bank’s ability to innovate while putting the mobile customer in the center of it all could determine success and even long-term survival.
As the conceptual side of computer science becomes practical and relevant to business, companies must decide what type of AI role they should play.
A vast majority of card rewards programs today are not aligned with consumer spending habits. An overhaul of these programs is needed to match real-time consumer engagement.
Musarrat Qureshi, PwC's DeNovo Banking Lead, discusses how conventional banks can use their core assets to create a successful digital platform.
PwC’s Aaron Schwartz shares how the dynamic DeNovo platform can help position companies for success.
PwC's Dean Nicolacakis discusses the evolution of rewards programs and explores new ways to build customer loyalty.
US FinTech co-leader Dean Nicolacakis discusses the origins of DeNovo - the new strategy consulting platform from PwC.
Mike Raneri
Managing Director, FinTech
Tel: +1 (415) 519 4906
Email