The growth of digital transformation puts assurance services and trust at center stage

It’s in the headlines every day: companies are finding new ways to embrace digital transformation more than ever before. However, because of the vast opportunities and risks that come with any technology, it's critical to confirm that these efforts are accurate, ethical, transparent and accountable. New technology—such as AI, blockchain, data algorithms and more—can help companies grow their bottom line and earn the trust of consumers and stakeholders who want to see that technology is used effectively and ethically. 

Trust and assurance services – of data, privacy and the risk levels of stakeholders in a company’s ecosystem – go hand in hand. Receiving a third-party assessment over internal controls, supply chains and other mechanisms—and transparent information sharing — increase trust and confidence that processes and digital tools are rigorous and secure. In addition, this analysis can help businesses mitigate potential regulatory and compliance risks. 

To help our clients address insights and better mitigate risks associated with digital transformation—now and in the future—PwC is continuing to grow our Digital Assurance and Transparency (DAT) business. We are making strategic investments in talent – like the hiring of Tim Persons, former Chief Scientist at the US Government Accountability Office – and technologies to meet ongoing client demand as our clients seek to stay ahead of the competition, manage risks and meet compliance requirements. 

These investments are part of PwC’s ongoing commitment to quality. We believe that confidence in the quality of information is necessary for a complex society to function, markets to operate efficiently and stakeholders to make informed decisions. This is why quality is—and always will be—our top priority. 

Learn more about the four steps companies in the midst of, or considering, digital transformation can take to win and earn trust of consumers, employees and other stakeholders.