PwC’s modern identity brings to life the firm’s commitment to drive clients to the leading edge—where ambition meets real-world results. The firm will debut the new look as the Official Formula 1 Consulting Partner.
PwC is accelerating into its next chapter—helping clients reach the leading edge of their industries by combining deep expertise with powerful technology-driven and innovative solutions. From shaping agentic AI ecosystems to unlocking new value, the firm is turning complexity into competitive advantage at scale. This momentum extends across all three lines of service—Advisory, Assurance, and Tax—where PwC continues to raise the bar on quality.
Now, that momentum is coming to life through a refreshed visual identity—PwC’s first global brand update in over a decade. The new look reflects how the firm already works: fast, sharp and focused on what’s next. It will appear across advertising, sponsorships and client experiences in the coming weeks. As part of this evolution, PwC will debut as the official consulting partner of Formula 1 this week—connecting the firm’s innovation and speed with one of the fastest-growing sports in the world.
“We’re entering a bold new chapter—driven by sharp thinking, deep expertise and an unwavering focus on what’s next,” said Paul Griggs, US Senior Partner. "In a world that's changing faster than ever, we are reshaping how we deliver value as we drive our clients to the leading edge."
“This brand evolution reflects the PwC our clients already experience,” said Kristin McHugh, PwC US Chief Marketing & Communications Officer. “We’ve modernized the way we show up to match the strength of what we deliver. Our strategy is clear, our capabilities are deep and our people are what make it real—and we continue to put our clients at the center of everything we do.”
Driving real-world impact with Formula 1
PwC will kick off its sponsorship with Formula 1 at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 between May 2-4. The sponsorship reflects PwC’s commitment to helping high-performance organizations move even faster and smarter—making it a natural fit with one of the most advanced and globally dynamic sports in the world.
This collaboration focuses on delivering long-term value and scalable impact across F1’s worldwide operations. Through a multi-year agreement, PwC will provide strategic consulting across key areas of Formula 1’s global business—working to drive operational excellence and strengthen resilience across an increasingly complex landscape.
Agentic AI: intelligent automation, smarter decisions
New research published today by PwC reveals that AI has the potential to boost global economic output by up to 15 percentage points over the next decade.
PwC has long been a leader in applying AI to real business challenges—helping clients move beyond experimentation to create real, scalable impact. From strategy and governance to engineering and execution, the firm brings multidisciplinary teams that understand both the business why and the technology how—delivering AI solutions built for the real world.
That includes investing in responsible, industry-specific GenAI applications, embedding AI into core services, and working side-by-side with clients to reimagine workflows, products and operating models. PwC has upskilled nearly 300,000 professionals worldwide in AI fluency and engineering to help both its people and clients lead in an AI-driven world.
One of the firm’s latest innovations is PwC’s agent OS—a patent-pending connector for building and orchestrating Agentic AI systems. With more than 250 AI agents already in use across industries, agent OS helps companies deploy and scale AI-powered workflows with speed and precision.
PwC’s AI ecosystem includes deep collaborations with AWS, Google Cloud, Microsoft and more, co-developing solutions that unite enterprise technology with business insight. Whether building an enterprise-wide AI strategy or solving a specific operational challenge, PwC brings AI with a business edge—designed to move clients forward, faster.
Trusted leadership in a rapidly changing world
Businesses today are navigating a profoundly dynamic global environment—marked by geopolitical shifts, regulatory changes, evolving tax and trade policies, and rising stakeholder expectations. In this landscape, PwC combines deep technical expertise, real-time policy insight, and forward-looking strategy to help clients cut through complexity and lead with confidence.
As part of that commitment, PwC today released Value in motion—a new body of thought leadership that explores how AI, climate disruption and economic fragmentation are reconfiguring industries worldwide. Backed by over a year of research, the report reveals that in 2025 alone, up to $7.1 trillion in revenue will be redistributed across the global economy as companies reinvent their business models. This scale of transformation highlights the urgency for bold strategic moves—organizations that adapt quickly will be best positioned to capture new growth and stay ahead.
This breadth of insight is especially critical as organizations respond to fast-evolving trade and tariff dynamics. Tools like PwC’s tariff scenario analyzer help leaders assess impact, model responses and act with clarity. Whether navigating global tax reform, optimizing supply chains or enhancing transparency and reporting, PwC brings a relentless focus on quality—helping clients move forward with confidence in an environment where the stakes have never been higher.
A future built on innovation and expertise
This new era is about anticipating change—and turning it into opportunity. By combining the power of AI, deep industry insight and the ability to execute at scale, PwC is helping clients move faster, unlock new value, and stay ahead in a constantly evolving world.
About PwC
PwC's purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in assurance, advisory, and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.
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