Real Stories: When customers matter most

How customer-first thinking fuels innovation and growth

What does it take to truly wow your customers?

How are today’s top companies leveraging technology and innovation to craft more memorable experiences? How are leaders navigating the shift from ownership to orchestration? Your peers have the answers! With our Real Stories series executives share what’s working and not working in this new era of customer experience.

Chief Customer Officer of Haleon, Joe Sta-Romana reveals shoppers are changing how they search for products online and how retailers are adapting to this new era of intelligent, intuitive product discovery.

Hear more on the future of customer experience

AI Optimization at Work

Founder, President and CEO of Enterra Solutions, Stephen DeAngelis reveals how AI-driven optimization engines turn weeks of planning into minutes, giving businesses unmatched speed and agility to accelerate decision-making at scale.

Authenticity in the age of AI

Stephan Gans, SVP of Chief Insights and Analytics Officer at PepsiCo, questions if brands are sacrificing authenticity for speed. Hear how PepsiCo is using responsible AI to personalize every touchpoint and cut through the noise of irrelevant marketing.

03/03/25

The Key to Future-Proofing Brands

Director of Strategic Business Development at Adobe, Karthik Ramachandran, shares how AI is helping brands drive hyper-personalization, cut costs, and accelerate speed to market.

03/03/25

How AI is Shaping the Future of Shopping

Former Chief Product Officer at Gap Anshuman Taneja reveals how top retailers leverage AI, predictive analytics, and real-time insights to exceed customer expectations and build lasting relationships.

05/03/25

Building Trust Through Experiences

Mike Edmonds, Senior Director of Strategy for Worldwide Retail and Consumer Goods at Microsoft, reveals how human-centered AI helps brands build stronger customer connections.

03/03/25

The Future of Marketing is Human

Hear why EVP of the Association of National Advertisers (ANA) and Head of Global CMO Growth Council Nick Primola thinks AI is a game changer for customer experience only when paired with deep human insights.

03/03/25

Why Giving Up Control May Be the Next Way to Get Ahead

Discover how Adobe, Verizon, and ANA are redefining customer connections with a bold new approach. Watch the replay to discover why letting go can lead to greater success.

Watch the replay

Customer Transformation

Welcome to the age of customer attraction. What capabilities allow you to attract and keep your customers happy?

17/03/25

Beyond ownership - the new era of customer experience

It’s time for a new approach that doesn’t attempt to control the entire customer experience but instead empowers the key roles that influence it.

19/11/24

AI is calling. Are front-office jobs ready to answer?

Learn how AI is revolutionizing front-office roles and driving business success. Join PwC and industry leaders for real-world examples.

08/12/23

What’s important to the CMO in 2025

Today’s CMOs are on the front lines of business growth strategies. From customer loyalty and data to modern marketing and technology, discover four CMO priorities for 2025.

20/09/24

Using AI responsibly and creatively to build customer attraction

Focusing on authentic customer connections allows companies to actively shape the future of business in an AI-driven world. Learn how.

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Real Stories: When customers matter most

What does it take to truly wow your customers?

Predicting Health Needs

Hear more on the future of customer experience

AI Optimization at Work

Real stories series - Enterra Solutions - Stephen DeAngelis

Authenticity in the age of AI

Real Stories Series: Authenticity in the age of AI with

The Key to Future-Proofing Brands

Real Stories Series: The Key to Future-Proofing Brands with

How AI is Shaping the Future of Shopping

Real Stories Series: How AI is Shaping the Future of

Building Trust Through Experiences

Real Stories Series: Building Trust Through Experiences with

The Future of Marketing is Human

Real Stories Series: The Future of Marketing is Human with

Why Giving Up Control May Be the Next Way to Get Ahead

Customer Transformation

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Beyond ownership - the new era of customer experience

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Using AI responsibly and creatively to build customer attraction

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Discover how PwC’s Customer Transformation team can help you orchestrate seamless, memorable customer experiences that help drive growth.