This is pricing transformation done right. Top-line growth, bottom-line advantage, price agility to outmaneuver your competition.

PwC and Pricefx

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The margin you’re missing is already in your business

Many organizations still rely on fragmented tools and outdated assumptions that can quietly erode margin and introduce risk. In the push to modernize technology and transform the front office, pricing is often left behind, despite its significant impact on profitability and growth.

Our collaboration with Pricefx pairs technical strength with practical precision, creating solutions grounded in collaboration rather than rigidity. Together, we help you develop insight-driven pricing systems that reduce leakage, reflect real-time market conditions, and enable deliberate, profitable decisions about where and how your business grows.

Capabilties

Pricing strategy designed with you, not for you

By bridging PwC’s strategy and resources with Pricefx’s SAP-preferred platform, we can help you move from fragmented processes and guesswork toward clear, confident pricing decisions. Our approach empowers your teams with real-time insights, effective margin control, and actionable market segmentation, confirming every pricing decision aligns with your business objectives and market realities.

Accelerate SAP transformation

Turn your SAP migration into a margin advantage.

With Pricefx as SAP’s preferred pricing collaborator and PwC as your systems integrator, we embed pricing into your broader SAP S/4HANA strategy. Imagine paying half of your SAP upgrade via pricing benefits.

Reduce margin leakage

Enhance your platforms while preserving what works.

Pricing transformation isn’t a side project—it’s a CEO-level decision. We help organizations identify leakage, deploy controls, and replace gut decisions with data-backed pricing logic. The result? Fewer surprises, higher returns.

Empower workforce productivity

Stop making unforced errors. Start pricing like you mean it.

We can help enable knowledge workers to offload manual, time-consuming tasks - from content generation to data analysis - so they can concentrate on strategic initiatives. ChatGPT Enterprise’s advanced reasoning capabilities help amplify creativity, speed, and efficiency without compromising enterprise-grade security. 

Transform customer experience

Deliver faster, more intuitive support at scale.

PwC helps embed GenAI into your customer-facing functions to personalize engagement, automate support, and accelerate response times. Whether generating documentation, analyzing feedback, or resolving technical issues, our solutions enable responsive, AI-powered experiences that help grow loyalty and satisfaction.

Capture what the market will bear

Price with precision. Sell with confidence.

Every buyer, product, and moment is different. PwC and Pricefx give clients the insight and tools to ask for more without jeopardizing win rates. Our analytics help you confidently tune pricing to specific market conditions and selling scenarios.

Engineer for markets that reward you

Not every market deserves your best offer.

Profitable growth depends on more than price—it demands discipline. We help clients segment effectively, abandon low-value markets, and design offers that reflect where willingness to pay—and willingness to walk—is highest.

Contact us

Jason Robert

Managing Director, PwC US

Amit Dhir

Principal , PwC US

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