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Helping to make a complicated business and legal process easier
Few industries deal with more complex contractual agreements than entertainment and media (E&M). These companies regularly execute thousands of contracts worth hundreds of millions of dollars per year. As the E&M industry expands to US $3.5 trillion by 2029, major new revenue opportunities are being identified across advertising, streaming and emerging markets.
Tapping into these revenue streams requires a deep understanding of intellectual property (IP) rights and contractual obligations, both of which require significant labor, time and money to conduct manual reviews and research.
Today, studios often rely on large teams of paralegals and contract administrators to conduct research and answer questions like “How can I monetize this franchise that I recently acquired?” or “Where can I distribute this movie next year?”
Relying on manual legal review is both expensive and inefficient — and it’s further complicated by the fragmentation of traditional value chains as industries shift toward interconnected digital ecosystems. Windows are shrinking, co-production rights are blurring, and non-exclusive deals are opening new revenue opportunities that can be easily overlooked.
The problem is easy to identify but difficult to solve. Our US Edition: Global Entertainment & Media Outlook survey shows that 61% of US CEOs expect GenAI to improve the quality of their products and services. So far, discussions about AI in E&M have largely focused on reducing and controlling costs — rather than driving new revenue streams.
It’s time to focus on how GenAI can translate into greater revenue.
What is AIDA?
Our AI-driven annotation (AIDA) solution – enabled by Amazon Bedrock – can address these challenges by transforming documents into digital intelligence. E&M companies can use AIDA to extract important insights and accelerate the discovery of revenue-generating opportunities, while reducing the demand for staff time and resources.
A holistic AI framework like AIDA makes crucial information searchable, actionable and interoperable across groups, projects and systems. This includes contracts, invoices, financial statements, emails, policy documents and more.
Built on AWS and enabled by advanced GenAI and natural language processing, AIDA can scan thousands of pages of documents in seconds to pinpoint the exact information that’s needed — the moment it’s required.
How does AIDA work?
Consider the following scenario: A studio is looking to develop a sequel to a popular film. Before it can greenlight the sequel, it should determine what rights the studio owns and any other contractual or financial obligations that may impact the project.
Normally, high-paid lawyers and paralegals would spend weeks — even months — sifting through hundreds of pages of contracts and various other documents. But when PwC helped deploy AIDA for a major film and TV studio, the result was a 90% reduction in rights research time along with greater insight into the data.
AIDA leverages the latest AWS large language models (LLMs) and customizable templates to quickly extract terms and provisions from a wide variety of document types containing structured and unstructured data. You can simply ingest documents into the solution, review the extracted terms and provisions, and export or publish outputs to integrated systems for further processing. You can also leverage the chat feature to ask questions about one or many documents, reducing complex research tasks to seconds.
AIDA makes it easy to access, retrieve and reuse important information such as IP terms, licensing periods, renewal terms and clauses, termination rights, change of control clauses, scheduling information, and a list of legal entities and parties involved in the agreement.
The result is a transformative shift in how studios organize, catalog and manage data across vast and highly variable content libraries. Suddenly, it’s possible to gain a thorough understanding of IP rights in seconds, including critical insights needed to expedite creative development decisions such as exclusivity, ownership and distribution rights, participations and residuals, and other contractual obligations.
AIDA gets top billing
GenAI is changing the game and rewriting the script, helping leaders stay ahead of the curve. In the complex entertainment and media (E&M) industry, companies are shifting their approach so they can focus on storytelling, creativity, and growth strategies.
By tapping into the power of AWS technology and PwC’s industry expertise, operational challenges become strategic momentum. AIDA helps turn sprawling rights documents into actionable, lucrative intelligence - helping leaders transform for the future.
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